SuccessFactors: HR Tech 2015

AWARD WINNING SUCCESS IS SIMPLY HUMAN

Forward-thinking, open to innovation, and keen on the power of experiential marketing, SAP SuccessFactors is a dream client for Group Delphi. We were privileged to work closely with their team to create a unique, brilliantly colored space, complete with meeting areas, interactive training zones, original video content on massive screens — and a surprising extra touch.

OUR CHALLENGE

Coming off a hugely successful HRTech installation in 2014, the brand wanted their 2015 experience to remind customers that your people are the heart of your company. Thus, Group Delphi designed an environment in which live performers told the story: “Success is Simply Human.” Every 30 minutes, Dream World Cirque acrobats scaled a 30-foot-tall wall with wooden pegs jutting from its surface to create kaleidoscopic shapes with their bodies. The acrobats performed flying feats that caught visitors’ attention and brought a distinctly human element to an otherwise conventional trade show.


“Rarely does an exhibit incorporate a piece of performance art,” said one Exhibit Design Awards judge. “Theatrical, dramatic, and on point with the company’s key messages, the wall undoubtedly stopped attendees in their tracks.”

HOW WE SOLVED IT

Our in-house team of designers, digital media animators, AV integrators, marketing specialists, and project managers all played roles in the project. Not only did we design and build the exhibit, but we also wrote the scripts, developed the background media, designed the costumes, hired and managed the performers — and helped SAP SuccessFactors manage their meetings in the three meeting rooms built into the exhibit. We also used our Lead Logic program to track and manage the leads, providing analytics after the show.

WHAT ELSE WE DID

Success is simply human — and in this case, success means earning two prestigious awards: the Gold Award in Exhibitor’s Exhibit Design Awards, and a Silver in Event Marketer’s Ex Awards.

With our top-notch strategy, creative, design and build teams, aren’t you curious about what we could do for your brand? Contact us and find out.