Trane: Cityscapes

OUR CHALLENGE

Trane offers high-tech heating and air conditioning services and systems that can integrate with large infrastructures like skyscrapers and campuses. For the 2015 AHR Expo, Trane needed to attract attendees to its booth, show how its systems work in commercial and residential worlds and top its highly lauded 100-year anniversary exhibit from the previous year.

HOW WE SOLVED IT

We created miniature digital and interactive worlds that showed how Trane improves people’s everyday lives. The exhibit’s structure held large monitors wrapped with cutouts of skyscrapers to create the feeling that attendees were looking out of windows. From a touchscreen kiosk, attendees could choose a scenario for the building. For example, a person would light only the areas they walked through and heat only the rooms they worked in. Another scenario featured a man pulling into his garage and his home “powering on” the lights.

WHAT ELSE WE DID

The rest of the trade show exhibit featured a presentation stage with an 80” monitor, oversize graphic wraps, and double monitor product kiosks with touchscreens.

We thrive on big challenges and innovative solutions. Contact us and we can show you what we can do for your next trade show exhibit.