Small Trade Show Booths: A Strategic Approach
Unlike shoe shopping, the success of your booth does not depend on your footprint.
Don’t get us wrong: Big is beautiful. A huge, multi-faceted exhibit on the trade show floor can be a brilliant way to earn big ROI — if a big booth is the right fit for your audience.
But contrary to popular belief, a massive megabooth isn’t necessarily the best approach for every experiential marketing campaign … or even every brand. And as our free marketing guide demonstrates, big brands are finding success with small exhibits for many reasons that have nothing to do with budget.
Small and Mighty
Like the fearsome bullet ant, the incendiary ghost pepper, and the legendary Bruce Lee, small trade show booths can pack a major punch. With some creativity and a smart strategy, you too can leverage the power of small to make a big impact. (Of course, unlike the aforementioned mighty minis, our method won’t get you hospitalized.)
Grab our free guide to learn how to turn small spaces into show floor success.
Like all of our guides, it’s totally free.
- Four reasons big brands are trying the shrink ray
- Why small trade show booths may land larger sales and contracts
- How Slack’s small, organic experience was named a “Top 10 Booth at Dreamforce”
- All-Access: Exhibiting at unexpected shows where big booths just won’t fit