What makes experiential so important to your overall business strategy? Moreover, how do you define the importance of “face-to-face,” branded experiences to your boss?
As companies turn to digital marketing as the main channel for customer outreach, live events sometimes tend to take the backseat. But according to Event Marketer, “74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.” While social media and email marketing are a must for your marketing strategy, it’s important to understand that live experiences continue to generate ROI and put your company in front of the right customers. Being able to communicate that to upper management with data may be just what you need to prove the purpose of experiential.
Learn how you can make the case for experiential at your next meeting and understand how live events can work for you.
Download our infographic on the latest experiential data trends and discover why live events should be an important part of your business strategy.