They say the whole is greater than the sum of its parts, and no one knows that better than Group Delphi’s Director of Client Strategy, Charlene Soelter. For its first foray with Group Delphi in 2014, SuccessFactors recorded a near doubling of trade show leads from 400 the year prior to 739 at the HR Tech Conference in Las Vegas – thanks to cohesive experiential environments that engaged attendees AND built booth traffic. Compelling storytelling connected to the brand and theme, “Start anywhere. Go everywhere,” was just one of the best practices mentioned in a recent feature about the company’s work in Exhibit City News. Click here to read on for more tips on how to bring cohesive strategy from day one of the planning process to avoid costly missteps in trade show marketing campaigns.