Launching a brand activation can be an exciting process — as marketers, we get to explore new and novel ways to reach our base and beyond. However, some marketers lose sight...

If your goal is to provide personalized service, you have two options. Get it right, or forget it. We’ve all fallen victim to personalization done poorly. It’s the robot operator’s nine...

Bloom: Open Space is the kind of technology-focused activation we love at Group Delphi. But like its eccentric creators, the mixed-reality experience isn’t easily described. Bloom: Open Space found its origins in...

Lightfair International 2018 is a wrap. Bringing the best innovation from the lighting world together in the South Halls of Chicago’s McCormick Place, the show was a glimmering glimpse of...

Customer data is like a crystal ball. Wielded with skill, it offers a telling glimpse of people’s dreams and desires. Wielded poorly, it’s more hype than help — a mess...

Delphinians are a seasoned bunch, and many on our team have two or three decades (or more) of trade show budget experience under their belts. One such expert wryly recalled...

Marketing to millennials is a bit like investing in Bitcoin. Everybody’s talking about it, but precious few are doing it well — and one misstep can leave you embarrassed and...

Group Delphi is a longtime partner to HCEA, the Healthcare Convention & Exhibitors Association. This week the Alameda-based experience creation shop strengthened that connection and deepened its commitment to healthcare...

Sit down, ASAP. See ya, CIA. As acronyms go, trade show RFPs are as formidable as it gets. Given that the Request For Proposal is most brands’ go-to vendor selection tool — and...

So you’ve decided to try experiential and need a trade show partner. Great! Now you just have to find 37 exhibit houses, send them all lengthy RFPs, and labor over...