Slime Experiential: New Experiences Tap Into Childhood Memories

Have you ever watched a kid dipping their hands in sticky, gooey, laundry-defeating slime? Their ear-to-ear smiles tell a story of pure joy. One look at their faces is enough...
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Group Delphi Acquires IVG Restaurant Solutions

Group Delphi is pleased to announce the acquisition of IVG Restaurant Solutions, a custom millwork fabricator and food service equipment dealer for the restaurant industry based in Kansas City. “Group...
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Facial Recognition at Events: Promises and Pitfalls

Your customer walks up to your booth, pauses in front of a camera, and you instantly have their name, company, role, maybe even their favorite brand of breakfast cereal. The...
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Is It a Pop-Up or a Party?

As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors?  If an influencer influences and...
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Setting the Stage for Your Trade Show: Expert Tips

The badges are lined up in alphabetical rows in the entry hall. The doors are opening. Trade show attendees are coming through, whether you’re ready or not. The last thing...
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Everything You Need to Know About Trade Show Signage

Take a walk in the shoes of a trade show attendee. Looking up, the first thing you notice is the sea of trade show signage. Map in hand, you look...
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How to Choose the Best Trade Shows for Your Brand

It doesn’t matter if you’re an industry pro that can map out the year’s trade show circuit in your sleep, or if you’re just starting to get the lay of...
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Group Delphi Acquires High-End Acrylic Fabricator Paragon Frames

Group Delphi is pleased to announce the acquisition of Paragon Frames, a San Francisco based company founded in 1978 specializing in custom, museum-quality acrylic fabrication. Custom acrylic work is a...
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Art vs. Advertising: Street Art Meets Experiential Marketing

Can there ever be a true intersection between art and advertising? One side of the art vs. advertising debate might argue in the absolute affirmative, but these advocates are generally...
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Digital Content at Trade Shows: How to Up Your Game

We’ve all seen families at restaurants, heads bent forward, all eyes on devices. We’ve been distracted by the glow of a phone in a darkened movie theater. And, it’s okay...
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