Sustainability at Trade Shows: Simple Ways to Make Events Green

If you’ve stuck around after the end of a trade show, you know what it can look like: trash cans overflowing with paper, banners, and unwanted swag. Badge lanyards cast...
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Experiential Marketing Trends in Retail: What to Watch for in 2020

By now it’s clear that brick-and-mortar retailers as a whole are not destined for extinction, but the landscape has shifted under their feet in response to online retail and new...
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Halloween Experiential: The Ultimate Holiday for Event Marketers

If experiential marketing had to adopt a national holiday, there’s no question which one would be the right choice: Halloween. Americans spend an estimated $2.7 billion dollars on Halloween decorations...
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Sensory Experiences for Trade Shows: How to Create Lasting Memories

Can you recall the first car you ever owned? More specifically, can you remember how it smelled? Liberty Mutual Insurance thinks you probably do. They recently debuted a print ad...
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Slime Experiential: New Experiences Tap Into Childhood Memories

Have you ever watched a kid dipping their hands in sticky, gooey, laundry-defeating slime? Their ear-to-ear smiles tell a story of pure joy. One look at their faces is enough...
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Group Delphi Acquires IVG Restaurant Solutions

Group Delphi is pleased to announce the acquisition of IVG Restaurant Solutions, a custom millwork fabricator and food service equipment dealer for the restaurant industry based in Kansas City. “Group...
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Facial Recognition at Events: Promises and Pitfalls

Your customer walks up to your booth, pauses in front of a camera, and you instantly have their name, company, role, maybe even their favorite brand of breakfast cereal. The...
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Is It a Pop-Up or a Party?

As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors?  If an influencer influences and...
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Scents for Experiential Marketing: How Does Your Brand Smell?

As experiential marketers, we’re not ones to turn our noses up at a new way to improve the experience of a trade show exhibit. Of our five senses, our visual...
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Setting the Stage for Your Trade Show: Expert Tips

The badges are lined up in alphabetical rows in the entry hall. The doors are opening. Trade show attendees are coming through, whether you’re ready or not. The last thing...
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