brand activation tips

Avoid These Epic Fails: Brand Activation Tips for Marketers

Launching a brand activation can be an exciting process — as marketers, we get to explore new and novel ways to reach our base and beyond. However, some marketers lose sight...
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personalized service

Personalized Service: How to Get It Right

If your goal is to provide personalized service, you have two options. Get it right, or forget it. We’ve all fallen victim to personalization done poorly. It’s the robot operator’s nine...
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Brian Eno’s Multisensory, Mixed-Reality Experience

Bloom: Open Space is the kind of technology-focused activation we love at Group Delphi. But like its eccentric creators, the mixed-reality experience isn’t easily described. Bloom: Open Space found its origins in...
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Three Takeaways from Lightfair International 2018

Lightfair International 2018 is a wrap. Bringing the best innovation from the lighting world together in the South Halls of Chicago’s McCormick Place, the show was a glimmering glimpse of...
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Quizzes and Polls: The Crystal Ball of Your Customer Data

Customer data is like a crystal ball. Wielded with skill, it offers a telling glimpse of people’s dreams and desires. Wielded poorly, it’s more hype than help — a mess...
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Getting Executives On Board With Your Trade Show Budget

Getting Executives On Board With Your Trade Show Budget

Delphinians are a seasoned bunch, and many on our team have two or three decades (or more) of trade show budget experience under their belts. One such expert wryly recalled...
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Memes Are So 2017. Here’s How to Really Get Inside the Mind of a Millennial

Marketing to millennials is a bit like investing in Bitcoin. Everybody’s talking about it, but precious few are doing it well — and one misstep can leave you embarrassed and...
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hcea-group-delphi

Group Delphi Supports Healthcare as HCEA Premier Partner

Group Delphi is a longtime partner to HCEA, the Healthcare Convention & Exhibitors Association. This week the Alameda-based experience creation shop strengthened that connection and deepened its commitment to healthcare...
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trade show RFPs

Trade Show RFPs for Happier Marketers

Sit down, ASAP. See ya, CIA. As acronyms go, trade show RFPs are as formidable as it gets. Given that the Request For Proposal is most brands’ go-to vendor selection tool — and...
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Choose Your Trade Show Partner in 5 Easy Steps

So you’ve decided to try experiential and need a trade show partner. Great! Now you just have to find 37 exhibit houses, send them all lengthy RFPs, and labor over...
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