Group Delphi Fosters the Next Generation of Exhibit Designers

As a long-time creative leader in the exhibit design industry, Group Delphi’s Chief Creative Officer Tony Erpelding, has been the source of the vision behind some truly memorable moments in...
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The Real Value of Design in Experiential Marketing

Can you put an ROI on design? A recent study says yes. How design in experiential marketing can create transformative experiences and help you hit your goals.
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Sound Branding Live Experiences: What Does Your Brand Sound Like?

Do you know what your brand sounds like? If the answer is “It sounds like whatever Spotify playlist I left playing in the trade show booth,” you might want to...
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Story-Driven Marketing Gives Your Data Heart

Think back on the last time you were persuaded to change your mind. A recent time when a product you had never really considered before suddenly seemed essential. A moment...
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The Experience of Art: How the Art World Moves Audiences

Remember the last book you just couldn’t put down? Of course you do. Even now, you probably wish you were still lost in the story. The experience of art, whether...
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Top Experiential Marketing Stories of 2019

Articles that hone the fundamentals of experiential marketing, and articles that take those skills to the next level. Stories on the latest uses of technology, but also stories that emphasize...
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30 Years of Gratitude from Group Delphi

Alone we can do so little; together we can do so much. – Helen Keller   2019 marked our thirtieth year in business — a milestone to be sure, but...
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Thinking Outside the Trade Show: Alternative Venues

Back in the ‘90s, an “alternative venue” is where you played when your band couldn’t get a gig anywhere else. Today, the phrase holds much more promise in the realm...
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Experiential Marketing: More than Just a Photo-Op

The old adage “A picture is worth a thousand words” is not purely a sentimental notion, it’s an understatement: our brains process images 60,000 times faster than text, allowing visual...
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Top Trade Show Booth Design Trends for 2020

As the saying goes, the only constant is change. While creating spaces for human connection always remains at the heart of what we do as experiential marketers, the methods and...
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