Shipping Your Trade Show Booth: Insider Tips for Experiential Marketers

The show must go on, as they say in show business. In the trade show business, we have another saying: the show must go on without you if you haven’t...
Read More

Everything You Need to Know About Trade Show Signage

Take a walk in the shoes of a trade show attendee. Looking up, the first thing you notice is the sea of trade show signage. Map in hand, you look...
Read More

Cannabis and Experiential Marketing: Opportunities for a Challenging Industry

Wherever you are across America, chances are good that your state’s approach to cannabis has recently changed — or is just about to. As more and more states relax their laws,...
Read More

How to Choose the Best Trade Shows for Your Brand

It doesn’t matter if you’re an industry pro that can map out the year’s trade show circuit in your sleep, or if you’re just starting to get the lay of...
Read More

Group Delphi Acquires High-End Acrylic Fabricator Paragon Frames

Group Delphi is pleased to announce the acquisition of Paragon Frames, a San Francisco based company founded in 1978 specializing in custom, museum-quality acrylic fabrication. Custom acrylic work is a...
Read More

The Top Trade Show Venues in US Cities: An Experiential Marketer’s Guide

You’ve spent countless hours on your new trade show proposal. Numbers are crunched, statistics are polished, and that nightmare about your boss turning into a fire-breathing Meryl Streep from “The...
Read More

Navigating Trade Show Labor: A US City Guide

“The labor union was not originated by man,” said Mother Jones in 1912. “The labor movement, my friends, was a command from God Almighty.” Labor unions are a critical part...
Read More

How to Use Influencers in Experiential Marketing

Word experts agree—the term “influencer” has arrived, earning a shiny new entry in the Merriam-Webster Dictionary, and undoubtedly sporting a fresh tan and wearing a stylish (#sponsored) hoodie. Influencer marketing has sprouted up in...
Read More

Augmented Reality for Experiential Marketing: Key Insights

There was a time in 2016 when it was impossible to escape Pokémon GO. It was everywhere, from the constant coverage in the press to the crowds of people on...
Read More

How to Build a Scalable Trade Show Program: Follow Your Heart’s New Approach

When you reach a certain level of success at trade shows, it’s natural to wonder what’s next? How can I build on this success and create a scalable trade show...
Read More
Load More

Learn More About the Art of Experience

Experiential marketing insights and ideas sent to your inbox.