Experiential Marketing: More than Just a Photo-Op

The old adage “A picture is worth a thousand words” is not purely a sentimental notion, it’s an understatement: our brains process images 60,000 times faster than text, allowing visual...
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Nostalgia Marketing: The Past is the Future

In an era where it can feel like everyone is rushing to find what’s new and what’s next, it’s good to remember that there’s wisdom in looking back at what...
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Slime Experiential: New Experiences Tap Into Childhood Memories

Have you ever watched a kid dipping their hands in sticky, gooey, laundry-defeating slime? Their ear-to-ear smiles tell a story of pure joy. One look at their faces is enough...
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Sensory Experiences for Trade Shows: How to Create Lasting Memories

Can you recall the first car you ever owned? More specifically, can you remember how it smelled? Liberty Mutual Insurance thinks you probably do. They recently debuted a print ad...
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Halloween Experiential: The Ultimate Holiday for Event Marketers

If experiential marketing had to adopt a national holiday, there’s no question which one would be the right choice: Halloween. Americans spend an estimated $2.7 billion dollars on Halloween decorations...
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Group Delphi Acquires IVG Restaurant Solutions

Group Delphi is pleased to announce the acquisition of IVG Restaurant Solutions, a custom millwork fabricator and food service equipment dealer for the restaurant industry based in Kansas City. “Group...
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Facial Recognition at Events: Promises and Pitfalls

Your customer walks up to your booth, pauses in front of a camera, and you instantly have their name, company, role, maybe even their favorite brand of breakfast cereal. The...
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What Can Experiential Marketing Learn from Museum Exhibits?

At first thought, you might not consider experiential marketing and museum exhibition as being part of the same conversation. While they might appear to live in separate, very different worlds,...
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Scents for Experiential Marketing: How Does Your Brand Smell?

As experiential marketers, we’re not ones to turn our noses up at a new way to improve the experience of a trade show exhibit. Of our five senses, our visual...
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Setting the Stage for Your Trade Show: Expert Tips

The badges are lined up in alphabetical rows in the entry hall. The doors are opening. Trade show attendees are coming through, whether you’re ready or not. The last thing...
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