Brand Experience

Why Core Values Are Your Most Powerful Brand Message

Brands don’t exist in a vacuum. Whether you’re a business with Main St. storefronts or an all-online service, your brand is part of a community. Communities may share geography, or...
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How to Capture Hearts and Minds with Emotional Experiences

In a time when viewers are bombarded with brand messaging on every platform, very few campaigns stop us in our tracks. Those moments that inspire us to laugh aloud or...
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Corporate Environment Design Done Right

You only get one chance to make a good first impression, as the cliché goes, and for many companies that begins the moment a visitor walks into your office, showroom,...
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How to Tell Your Brand Origin Story at Live Events

The business world loves a good garage-to-riches story. Apple, Microsoft, Google, even Disney started in garages. We don’t tell these origin stories to glorify garages: a good brand story has...
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Sound Branding Live Experiences: What Does Your Brand Sound Like?

Do you know what your brand sounds like? If the answer is “It sounds like whatever Spotify playlist I left playing in the trade show booth,” you might want to...
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Is It a Pop-Up or a Party?

As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors?  If an influencer influences and...
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Thinking of Your Brand Storytelling as an Experience

If you’re in marketing, you’ve probably found yourself on LinkedIn deliberating whether or not to include “storyteller” in your profile. “Storytelling” is the cliché-slash-truism responsible for many an online identity...
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Negative Brand Experience Feedback? Use it to Improve Your Overall Program

So, you had a bad show. “That branded experience was boring, and our shows didn’t net us any clear results,” says your team. Ouch. Negative feedback hurts, but you can...
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What Does Pop-Up Shop Mean?

Marketers live on a veritable word salad of terminology and sitting right on top like a cherry tomato is the increasingly ubiquitous term, “pop-up.” Given the Cambrian-like explosion of various...
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When Music Marries Technology: Meet the T-Mobile Sound Booth

Imagine you are Larry Parypa of The Sonics, standing in a sound booth, ready to record the birth of punk rock. Or you are Diana Ross, stepping into a Motown...
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