Brand Experience

How to Tell Your Brand Origin Story at Live Events

The business world loves a good garage-to-riches story. Apple, Microsoft, Google, even Disney started in garages. We don’t tell these origin stories to glorify garages: a good brand story has...
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Sound Branding Live Experiences: What Does Your Brand Sound Like?

Do you know what your brand sounds like? If the answer is “It sounds like whatever Spotify playlist I left playing in the trade show booth,” you might want to...
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Is It a Pop-Up or a Party?

As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors?  If an influencer influences and...
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Thinking of Your Brand Storytelling as an Experience

If you’re in marketing, you’ve probably found yourself on LinkedIn deliberating whether or not to include “storyteller” in your profile. “Storytelling” is the cliché-slash-truism responsible for many an online identity...
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Negative Brand Experience Feedback? Use it to Improve Your Overall Program

So, you had a bad show. “That branded experience was boring, and our shows didn’t net us any clear results,” says your team. Ouch. Negative feedback hurts, but you can...
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What Does Pop-Up Shop Mean?

Marketers live on a veritable word salad of terminology and sitting right on top like a cherry tomato is the increasingly ubiquitous term, “pop-up.” Given the Cambrian-like explosion of various...
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When Music Marries Technology: Meet the T-Mobile Sound Booth

Imagine you are Larry Parypa of The Sonics, standing in a sound booth, ready to record the birth of punk rock. Or you are Diana Ross, stepping into a Motown...
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From Elephants to Influencers: 8 Brand Experiences That Wowed in 2018

In some ways, 2018 was like a sprint at the Summer Olympics, dominated by the world’s top performers. Big brands continued to stand out, with companies like Apple and Microsoft...
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Fomenting FOMO: Experiential Marketing and Millennials

Jimi Hendrix, the man who popularized the query “Are you experienced?” was dead a decade by the time the first Millenials were born in 1980. Yet, in the US, this...
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When Experiential Marketing Meets Experimental Learning

Last year, healthy lifestyle trade group New Hope Network captured a quote salient to experiential marketers in any industry: “Learning is an experience and everything else is just information,” says...
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