Brand Experience

Negative Brand Experience Feedback

Negative Brand Experience Feedback? Use it to Improve Your Overall Program

So, you had a bad show. “That branded experience was boring, and our shows didn’t net us any clear results,” says your team. Ouch. Negative feedback hurts, but you can...
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Pop up shop

What Does Pop-Up Shop Mean?

Marketers live on a veritable word salad of terminology and sitting right on top like a cherry tomato is the increasingly ubiquitous term, “pop-up.” Given the Cambrian-like explosion of various...
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T-Mobile retail environment design Group Delphi

When Music Marries Technology: Meet the T-Mobile Sound Booth

Imagine you are Larry Parypa of The Sonics, standing in a sound booth, ready to record the birth of punk rock. Or you are Diana Ross, stepping into a Motown...
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nike-pop-up-event

Is It a Pop-Up or a Party?

As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors?  If an influencer spon-cons and...
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From Elephants to Influencers: 8 Brand Experiences That Wowed in 2018

In some ways, 2018 was like a sprint at the Summer Olympics, dominated by the world’s top performers. Big brands continued to stand out, with companies like Apple and Microsoft...
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Experiential marketing and millennials. Why do millennials crave experiences.

Fomenting FOMO: Experiential Marketing and Millennials

Jimi Hendrix, the man who popularized the query “Are you experienced?” was dead a decade by the time the first Millenials were born in 1980. Yet, in the US, this...
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experiential marketing

When Experiential Marketing Meets Experimental Learning

Last year, healthy lifestyle trade group New Hope Network captured a quote salient to experiential marketers in any industry: “Learning is an experience and everything else is just information,” says...
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corporate environment design

Corporate Environment Design Done Right (with Legos)

There’s that cliché about making a good first impression (oh no, you get one chance!) and for most companies that begins the moment a visitor walks through the door. From...
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brand story

Taking a Cue from Hollywood: Does Your Brand Story Have a Sequel?

Here’s a thought experiment: Inasmuch as “storytelling” is an oft-bandied notion in marketing circles this past decade, not a lot gets said about stories in relation to one another. Consider...
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sound branding trade shows

Sound Branding Trade Shows: What Does Your Brand Sound Like?

Whether you call it sound branding, audio branding, sonic branding, or even acoustic branding — do you know what your brand sounds like? The answer may be as simple as...
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