Brand Experience

Is It a Pop-Up or a Party?

As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors?  If an influencer influences and...
Read more

Thinking of Your Brand Storytelling as an Experience

If you’re in marketing, you’ve probably found yourself on LinkedIn deliberating whether or not to include “storyteller” in your profile. “Storytelling” is the cliché-slash-truism responsible for many an online identity...
Read more

Negative Brand Experience Feedback? Use it to Improve Your Overall Program

So, you had a bad show. “That branded experience was boring, and our shows didn’t net us any clear results,” says your team. Ouch. Negative feedback hurts, but you can...
Read more

What Does Pop-Up Shop Mean?

Marketers live on a veritable word salad of terminology and sitting right on top like a cherry tomato is the increasingly ubiquitous term, “pop-up.” Given the Cambrian-like explosion of various...
Read more

When Music Marries Technology: Meet the T-Mobile Sound Booth

Imagine you are Larry Parypa of The Sonics, standing in a sound booth, ready to record the birth of punk rock. Or you are Diana Ross, stepping into a Motown...
Read more

From Elephants to Influencers: 8 Brand Experiences That Wowed in 2018

In some ways, 2018 was like a sprint at the Summer Olympics, dominated by the world’s top performers. Big brands continued to stand out, with companies like Apple and Microsoft...
Read more

Fomenting FOMO: Experiential Marketing and Millennials

Jimi Hendrix, the man who popularized the query “Are you experienced?” was dead a decade by the time the first Millenials were born in 1980. Yet, in the US, this...
Read more

When Experiential Marketing Meets Experimental Learning

Last year, healthy lifestyle trade group New Hope Network captured a quote salient to experiential marketers in any industry: “Learning is an experience and everything else is just information,” says...
Read more

Corporate Environment Design Done Right (with Legos)

There’s that cliché about making a good first impression (oh no, you get one chance!) and for most companies that begins the moment a visitor walks through the door. From...
Read more

Taking a Cue from Hollywood: Does Your Brand Story Have a Sequel?

Here’s a thought experiment: Inasmuch as “storytelling” is an oft-bandied notion in marketing circles this past decade, not a lot gets said about stories in relation to one another. Consider...
Read more