Design

The Growth of Digital Art in Experiential Marketing

Technology has the art world buzzing as artists add a universe of engaging experimental options to their palette. Digital tools foster deeper immersion into the art experience, as in the...
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The Real Value of Design in Experiential Marketing

Can you put an ROI on design? A recent study says yes. How design in experiential marketing can create transformative experiences and help you hit your goals.
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The Psychology of Color in Experiential Marketing

Georgia O’Keeffe, never one to shy away from bold colors, once said, “I found I could say things with color and shapes that I couldn’t say any other way.” For...
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The Experience of Art: How the Art World Moves Audiences

Remember the last book you just couldn’t put down? Of course you do. Even now, you probably wish you were still lost in the story. The experience of art, whether...
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How Coworking Spaces and Experiential Design Go Hand-in-Hand

If there was a sequel to the movie Office Space made today, the set would have to look very different. The main characters might not even be in the same...
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Halloween Experiential: The Ultimate Holiday for Event Marketers

If experiential marketing had to adopt a national holiday, there’s no question which one would be the right choice: Halloween. Americans spend an estimated $2.7 billion dollars on Halloween decorations...
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Experiential Design Inspiration: What Event Marketers Can Learn from Drive-Thrus

As the Saturday Evening Post recently declared, Americans have a deep love for a drive-in or a drive-through (or “drive-thru” if you prefer the typical neon sign spelling). Burgers and...
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Want an Exhibit with Emotional Impact? Make it a Work of Art.

Bright yellow floating piers crisscrossing Lake Iseo. Entire islands in Biscayne Bay fully surrounded by hot pink webs of fabric. A giant white snake of fluttering cloth curving across 24...
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Upcycling and Experiential Marketing: Adaptive Reuse for Events

Remember upcycling? Cut to 2005, when we were all transforming vintage suitcases into stacked nightstands and making candle holders out of wine glasses. While the practice of taking someone’s discarded...
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Everything You Need to Know About Trade Show Signage

Take a walk in the shoes of a trade show attendee. Looking up, the first thing you notice is the sea of trade show signage. Map in hand, you look...
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