Design

Create Lasting Memories: The Power of the Senses in Experiential Marketing

Did you name your first car? If so, what was its nickname? If you answered “Rosebud,” then an insurance company is coming for your psyche. Liberty Mutual recently debuted a...
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Small is the New Big: When Small Trade Show Booth Design Makes Sense

In a world of pop-ups and fast-moving emerging markets — we’re talking to you, tech industry — a small trade show booth design can help you take advantage of emerging...
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When Music Marries Technology: Meet the T-Mobile Sound Booth

Imagine you are Larry Parypa of The Sonics, standing in a sound booth, ready to record the birth of punk rock. Or you are Diana Ross, stepping into a Motown...
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Event Marketing Trends to Take Seriously in 2019

The champagne has been quaffed, the crudité ignored over cookies, and that uncle has explained with authority (but not brevity) why your politics are all wrong. Happy New Year! There...
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Trendspotting Adaptive Reuse: Upcycling Spaces into Experiential Success

Remember upcycling? Cut to 2005, when we were all transforming vintage suitcases into stacked nightstands and making candle holders out of wine glasses. While the practice of taking someone’s discarded...
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Meow Wolf Takes Immersive Experience to the Nth Level

Lately, it seems that everyone is stepping up their immersive experience game. Everyone, that is, except Santa Fe, Mexico-based arts collective Meow Wolf. Instead, they’re making the “giant leap for...
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‘David Bowie Is’ : 3 Experiential Marketing Takeaways

Last weekend marked the end of the four-month David Bowie Is exhibit at the Brooklyn Museum. A comprehensive traveling exhibition that explored “the creative process of an artist whose sustained...
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Brian Eno’s Multisensory, Mixed-Reality Experience

Bloom: Open Space is the kind of technology-focused activation we love at Group Delphi. But like its eccentric creators, the mixed-reality experience isn’t easily described. Bloom: Open Space found its origins in...
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Three Takeaways from Lightfair International 2018

Lightfair International 2018 is a wrap. Bringing the best innovation from the lighting world together in the South Halls of Chicago’s McCormick Place, the show was a glimmering glimpse of...
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Experiential Design Keys from our Chief Creative Officer

The experiential design keys below hinge on a single harsh truth: People can learn everything about your company from the comfort of their Snuggies. Why, then, should they bother coming to your...
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