Design

How Coworking Spaces and Experiential Design Go Hand-in-Hand

If there was a sequel to the movie Office Space made today, the set would have to look very different. The main characters might not even be in the same...
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Halloween Experiential: The Ultimate Holiday for Event Marketers

If experiential marketing had to adopt a national holiday, there’s no question which one would be the right choice: Halloween. Americans spend an estimated $2.7 billion dollars on Halloween decorations...
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Experiential Design Inspiration: What Event Marketers Can Learn from Drive-Thrus

As the Saturday Evening Post recently declared, Americans have a deep love for a drive-in or a drive-through (or “drive-thru” if you prefer the typical neon sign spelling). Burgers and...
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Want an Exhibit with Emotional Impact? Make it a Work of Art.

Bright yellow floating piers crisscrossing Lake Iseo. Entire islands in Biscayne Bay fully surrounded by hot pink webs of fabric. A giant white snake of fluttering cloth curving across 24...
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Upcycling and Experiential Marketing: Adaptive Reuse for Events

Remember upcycling? Cut to 2005, when we were all transforming vintage suitcases into stacked nightstands and making candle holders out of wine glasses. While the practice of taking someone’s discarded...
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Everything You Need to Know About Trade Show Signage

Take a walk in the shoes of a trade show attendee. Looking up, the first thing you notice is the sea of trade show signage. Map in hand, you look...
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Art vs. Advertising: Street Art Meets Experiential Marketing

Can there ever be a true intersection between art and advertising? One side of the art vs. advertising debate might argue in the absolute affirmative, but these advocates are generally...
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Small is the New Big: When Small Trade Show Booth Design Makes Sense

In a world of pop-ups and fast-moving emerging markets — we’re talking to you, tech industry — a small trade show booth design can help you take advantage of emerging...
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When Music Marries Technology: Meet the T-Mobile Sound Booth

Imagine you are Larry Parypa of The Sonics, standing in a sound booth, ready to record the birth of punk rock. Or you are Diana Ross, stepping into a Motown...
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Event Marketing Trends to Take Seriously in 2019

The champagne has been quaffed, the crudité ignored over cookies, and that uncle has explained with authority (but not brevity) why your politics are all wrong. Happy New Year! There...
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