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What Does Pop-Up Shop Mean?
Marketers live on a veritable word salad of terminology and sitting right on top like a cherry tomato is the increasingly ubiquitous term, “pop-up.” Given the Cambrian-like explosion of various...
Is It a Pop-Up or a Party?
As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors? If an influencer spon-cons and...
Event Marketing Trends to Take Seriously in 2019
The champagne has been quaffed, the crudité ignored over cookies, and that uncle has explained with authority (but not brevity) why your politics are all wrong. Happy New Year! There...
2015 Corporate Event Marketing Association Summit
Group Delphi CEO Justin Hersh spoke at the Corporate Event Marketing Association’s Annual Summit on July 14, 2015. Here’s a peek into what he talked about. “The CMO is Coming” by...