Events

Hybrid Green Events: How to Boost Sustainability in the Industry’s New Normal

With shelter in place restrictions in force, innovative digital conferences and meetings took off, making us wonder why we hadn’t maximized technology’s potential in our industry before. We’ve certainly used...
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How to Apply Your Live Event Strategies to Virtual Events

As we look to the future of experiential marketing, it’s clear that the most successful companies will supplement face-to-face engagement through a partnership with virtual technology. In addition to increasing...
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Is It a Pop-Up or a Party?

As we forge ahead in our new millennium, marketers must find creative ways to tackle tough questions. What’s the best way to leverage brand ambassadors?  If an influencer influences and...
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What Does Pop-Up Shop Mean?

Marketers live on a veritable word salad of terminology and sitting right on top like a cherry tomato is the increasingly ubiquitous term, “pop-up.” Given the Cambrian-like explosion of various...
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Event Marketing Trends to Take Seriously in 2019

The champagne has been quaffed, the crudité ignored over cookies, and that uncle has explained with authority (but not brevity) why your politics are all wrong. Happy New Year! There...
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2015 Corporate Event Marketing Association Summit

Group Delphi CEO Justin Hersh spoke at the Corporate Event Marketing Association’s Annual Summit on July 14, 2015. Here’s a peek into what he talked about. “The CMO is Coming” by...
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