Exhibits

How to Build a Scalable Trade Show Program: Follow Your Heart’s New Approach

When you reach a certain level of success at trade shows, it’s natural to wonder what’s next? How can I build on this success and create a scalable trade show...
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How Live Performers Put Your Trade Show Exhibit in the Spotlight

The concept is simple — to attract an audience, put on a show. Whether you’re working with dancers, acrobats, or actors, live performers fascinate in a way that screens just...
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3 Imaginative Trade Show Exhibits that Showcase Creativity and Craft

Group Delphi’s clients are known for their caliber of creativity in their respective industries. This sets a high bar for the kind of exhibit designs our team needs to bring...
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What to Keep in Mind When Communicating with Exhibit Designers

If you’ve heard of populist science writer Malcolm Gladwell, you’re probably familiar with the notion of “thin-slicing” from his book Blink. The basic idea is that humans have the remarkable...
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How to Get Awe-Inspiring Experiential Design

“Great things are not accomplished by those who yield to trends and fads and popular opinion.” – Jack Kerouac Marketing walks a stressful line between the road and reality. Experiential...
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6 Ways to Bring Wellness to Your Trade Show Booth

Would you like some SoulCycle with your oat milk latte? Or how about some guided meditation before you get lost in the crowd at CES? These ideas aren’t as far-fetched...
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An Omni-Channel Marketing Exhibition by Mickey Mouse

Have you ever been so excited by a product that you pictured it hurtling through the walls at you? Look no further, because an innovative new exhibit in New York...
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Three Takeaways from Lightfair International 2018

Lightfair International 2018 is a wrap. Bringing the best innovation from the lighting world together in the South Halls of Chicago’s McCormick Place, the show was a glimmering glimpse of...
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Quizzes and Polls: Customer Data Beyond Blue Skies

Customer data is like forecasting the weather. When done with skill, it offers a telling glimpse of what’s on the next front. When done poorly, it can result in a...
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Trade Show Marketing Success: Do You Feel Lucky?

Face-to-face marketing is inherently unpredictable, but “Fingers crossed” and “Wish me luck” won’t earn you the favor of the Trade Show gods. The key to trade show marketing success is...
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