Industry Trends

Are Trade Shows Relevant in the Digital Age? More Than Ever.

In an era when your digital marketing team can squeeze every last drop of measurable efficacy from your SEM campaigns, a smart marketer can’t help but wonder: Does live marketing...
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Nostalgia Marketing: The Past is the Future

In an era where it can feel like everyone is rushing to find what’s new and what’s next, it’s good to remember that there’s wisdom in looking back at what...
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Restaurant Design Trends for 2020: Dining Out Gets Experiential

If going out to eat was just about getting food, restaurant design would be purely functional. But, as famed chef Alain Ducasse says, food is just one part a larger...
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Experiential Marketing Trends in Retail: What to Watch for in 2020

By now it’s clear that brick-and-mortar retailers as a whole are not destined for extinction, but the landscape has shifted under their feet in response to online retail and new...
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Slime Experiential: New Experiences Tap Into Childhood Memories

Have you ever watched a kid dipping their hands in sticky, gooey, laundry-defeating slime? Their ear-to-ear smiles tell a story of pure joy. One look at their faces is enough...
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Cannabis and Experiential Marketing: Opportunities for a Challenging Industry

Wherever you are across America, chances are good that your state’s approach to cannabis has recently changed — or is just about to. As more and more states relax their laws,...
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Art vs. Advertising: Street Art Meets Experiential Marketing

Can there ever be a true intersection between art and advertising? One side of the art vs. advertising debate might argue in the absolute affirmative, but these advocates are generally...
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Culinary Pop-Ups: Keeping a Cool Head and a Hot Plate

Culinary pop-ups are all the rage this summer, as suddenly ubiquitous as robot-delivered beer on college campuses. Cast your eyes through the humidity of any town square, and you’re bound...
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Cause Marketing Goes Experiential: How Brands are Inspiring Social Action

A fun exercise: Go to Google, type “millennials are killing” and look at the list of suggested searches. Applebee’s, paper napkins, beer, even the doorbell industry — millennials get a...
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Braunstein’s 3 Rules of Experiential Advertising

Advertising is dead. Long live advertising. Especially when it’s experiential and thus “forever agile” and “the last bastion of advertising.” This is according to award-winning creative and futurist Layne Braunstein,...
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