Industry Trends

Slime Experiential: New Experiences Tap Into Childhood Memories

Have you ever watched a kid dipping their hands in sticky, gooey, laundry-defeating slime? Their ear-to-ear smiles tell a story of pure joy. One look at their faces is enough...
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Facial Recognition at Events: Promises and Pitfalls

Your customer walks up to your booth, pauses in front of a camera, and you instantly have their name, company, role, maybe even their favorite brand of breakfast cereal. The...
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Experiential Design Inspiration: What Event Marketers Can Learn from Drive-Thrus

As the Saturday Evening Post recently declared, Americans have a deep love for a drive-in or a drive-through (or “drive-thru” if you prefer the typical neon sign spelling). Burgers and...
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Cannabis and Experiential Marketing: Opportunities for a Challenging Industry

Wherever you are across America, chances are good that your state’s approach to cannabis has recently changed — or is just about to. As more and more states relax their laws,...
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Art vs. Advertising: Street Art Meets Experiential Marketing

Can there ever be a true intersection between art and advertising? One side of the art vs. advertising debate might argue in the absolute affirmative, but these advocates are generally...
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Digital Content at Trade Shows: How to Up Your Game

We’ve all seen families at restaurants, heads bent forward, all eyes on devices. We’ve been distracted by the glow of a phone in a darkened movie theater. And, it’s okay...
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Culinary Pop-Ups: Keeping a Cool Head and a Hot Plate

Culinary pop-ups are all the rage this summer, as suddenly ubiquitous as robot-delivered beer on college campuses. Cast your eyes through the humidity of any town square, and you’re bound...
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Cause Marketing Goes Experiential: How Brands are Inspiring Social Action

A fun exercise: Go to Google, type “millennials are killing” and look at the list of suggested searches. Applebee’s, paper napkins, beer, even the doorbell industry — millennials get a...
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How to Use Influencers in Experiential Marketing

Word experts agree—the term “influencer” has arrived, earning a shiny new entry in the Merriam-Webster Dictionary, and undoubtedly sporting a fresh tan and wearing a stylish (#sponsored) hoodie. Influencer marketing has sprouted up in...
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Augmented Reality for Experiential Marketing: Key Insights

There was a time in 2016 when it was impossible to escape Pokémon GO. It was everywhere, from the constant coverage in the press to the crowds of people on...
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