Industry Trends


Catching Up on Experiential Marketing for Cannabis

Verdant displays of flowers and foliage spill out of quaint wooden huts and brightly-painted vans. Stepping up to the interactive scent wall, you inhale vanilla cake. You travel through the...
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Pop-Up to Permanent

Pop-Up to Permanent: How Glossier’s Online Brand Went IRL

For popular makeup and skincare brand Glossier, the evolution went as such: online store, then pop-up, and now a permanent flagship store in New York City. For a brand largely built...
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Best Experiential Marketing Trends of 2018

If 2018 felt like a single-shot scene straight out of a Luc Besson movie in a frenetic flow of brightly-colored events flashing by before you have a chance to process...
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Is virtual reality one of the top trends in exhibit design

Top Trends in Exhibit Design for 2019

As we bid adieu to 2018, we close on a year where technology once again took a front seat in top trends in exhibit design. Virtual reality, with lesser immersives...
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event marketers

How to Bring the Element of Surprise to Event Marketing (and Coworking)

As theater people at heart, we’re quick to applaud performances that shake up the status quo and bring a little levity and humorous social commentary to our workaday lives. It’s...
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Girl reads book in library- experiential marketing trends

Our Week in Reading: Brainfood for Marketing Minds

For marketing minds to thrive, they need to be fed plenty of brain food. This week’s roundup of experiential marketing trends yielded some interesting morsels from Delphinians Ashley Welling, Sara...
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trade shows relevant in the digital age

Are Trade Shows Relevant in the Digital Age? More Than Ever

It seems almost de rigeur to impugn the efficacy of trade shows in this gilded age of digital marketing. And yet, trade shows continue to thrive, in part, because of...
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artists and trade show exhibits

Can Artists and Trade Show Exhibits Truly Co-Exist?

During a recent riff session, a question arose as to whether or not artists and trade show exhibits could truly co-exist. Within moments, we reframed the question: “When have they...
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Story-Driven Marketing Gives Your Data Heart

“Only 27% of surveyed customers preferred our product.” Riveting, to be sure. (We’re suckers for a good tragedy.) But as stories go, even Hemingway might call it a bit thin....
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Quizzes and Polls: Customer Data Beyond Blue Skies

Customer data is like forecasting the weather. When done with skill, it offers a telling glimpse of what’s on the next front. When done poorly, it can result in a...
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