Industry Trends

Is virtual reality one of the top trends in exhibit design

Top Trends in Exhibit Design for 2019

As we bid adieu to 2018, we close on a year where technology once again took a front seat in top trends in exhibit design. Virtual reality, with lesser immersives...
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event marketers

How to Bring the Element of Surprise to Event Marketing (and Coworking)

As theater people at heart, we’re quick to applaud performances that shake up the status quo and bring a little levity and humorous social commentary to our workaday lives. It’s...
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Girl reads book in library- experiential marketing trends

Our Week in Reading: Brainfood for Marketing Minds

For marketing minds to thrive, they need to be fed plenty of brain food. This week’s roundup of experiential marketing trends yielded some interesting morsels from Delphinians Ashley Welling, Sara...
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trade shows relevant in the digital age

Are Trade Shows Relevant in the Digital Age? More Than Ever

It seems almost de rigeur to impugn the efficacy of trade shows in this gilded age of digital marketing. And yet, trade shows continue to thrive, in part, because of...
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artists and trade show exhibits

Can Artists and Trade Show Exhibits Truly Co-Exist?

During a recent riff session, a question arose as to whether or not artists and trade show exhibits could truly co-exist. Within moments, we reframed the question: “When have they...
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Story-Driven Marketing Gives Your Data Heart

“Only 27% of surveyed customers preferred our product.” Riveting, to be sure. (We’re suckers for a good tragedy.) But as stories go, even Hemingway might call it a bit thin....
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Quizzes and Polls: Customer Data Beyond Blue Skies

Customer data is like forecasting the weather. When done with skill, it offers a telling glimpse of what’s on the next front. When done poorly, it can result in a...
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Getting Executives On Board With Your Trade Show Budget

Getting Executives On Board With Your Trade Show Budget

Delphinians are a seasoned bunch, and many on our team have two or three decades (or more) of trade show budget experience under their belts. One such expert wryly recalled...
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Trade Show Marketers: Do you feel lucky?

Trade Show Marketers: Do You Feel Lucky? (Part 1 of 2)

You already know that the heart of memorable marketing is authentic connection, and nothing forges a stronger link with trade show marketers and customers than face-to-face moments at events. But...
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amazon go

Amazon Go: The Most Convenient Store

We went to Amazon Go and to be honest with you, it was pretty sweet. And not just because we bought a cupcake. Amazon Go has been touted as a...
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