Industry Trends

Art vs. Advertising: Street Art Meets Experiential Marketing

Can there ever be a true intersection between art and advertising? One side of the art vs. advertising debate might argue in the absolute affirmative, but these advocates are generally...
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Digital Content at Trade Shows: How to Up Your Game

We’ve all seen families at a restaurant, heads bent forward, all eyes on devices. We’ve been distracted by the glow of a phone in a darkened movie theater. And, it’s...
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Culinary Pop-Ups: Keeping a Cool Head and a Hot Plate

Culinary pop-ups are all the rage this summer, as suddenly ubiquitous as robot-delivered beer on college campuses. Cast your eyes through the humidity of any town square, and you’re bound...
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Cause Marketing Goes Experiential: How Brands are Inspiring Social Action

A fun exercise: Go to Google, type “millennials are killing” and look at the list of suggested searches. Applebee’s, paper napkins, beer, even the doorbell industry — millennials get a...
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How to Use Influencers in Experiential Marketing

Word experts agree—the term “influencer” has arrived, earning a shiny new entry in the Merriam-Webster Dictionary, and undoubtedly sporting a fresh tan and wearing a stylish (#sponsored) hoodie. Influencer marketing has sprouted up in...
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Augmented Reality for Experiential Marketing: Key Insights

There was a time in 2016 when it was impossible to escape Pokémon GO. It was everywhere, from the constant coverage in the press to the crowds of people on...
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Braunstein’s 3 Rules of Experiential Advertising

Advertising is dead. Long live advertising. Especially when it’s experiential and thus “forever agile” and “the last bastion of advertising.” This is according to award-winning creative and futurist Layne Braunstein,...
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Experiential Marketing Trends in Retail

Are brick-and-mortar retailers dinosaurs destined for extinction? Or are they evolving new consumer-centric experiences? Group Delphi experiential marketing experts weigh-in: “Experiential is becoming much more at play,” says Business Development...
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Catching Up on Experiential Marketing for Cannabis

Verdant displays of flowers and foliage spill out of quaint wooden huts and brightly-painted vans. Stepping up to the interactive scent wall, you inhale vanilla cake. You travel through the...
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Pop-Up to Permanent: How Glossier’s Online Brand Went IRL

For popular makeup and skincare brand Glossier, the evolution went as such: online store, then pop-up, and now a permanent flagship store in New York City. For a brand largely built...
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