Our Week in Reading: Brainfood for Marketing Minds

Girl reads book in library- experiential marketing trends

For marketing minds to thrive, they need to be fed plenty of brain food. This week’s roundup of experiential marketing trends yielded some interesting morsels from Delphinians Ashley Welling, Sara Ost, and Daedalus Howell, and run the gamut from wonder to whaaat?

The Existential Void of the Pop-Up ‘Experience’

How can an experiential marketer miss with a headline like that?

“I was reading this yesterday and thought it was interesting. A deeper discussion around what these pop-up experiences are and who they’re meant to serve,” says AW.

As New York Times writer Amanda Hess observes:

And yet, the “experience” has emerged as among the defining fads of my generation. There have been New York experiences centered on teadreamseggsillusions and cereal. Soon the Museum of Pizza, “the world’s first and only immersive art experience celebrating pizza,” will open.

Find out if the pop-up bubble is popping here.

Other worlds pop in and out of view when the perspective shifts by degrees

Sometimes, we just need to regard life from a different perspective — a notion that filmmaker Tony Hill took to the nth degree with his film Downside Up. Despite its Berenstain Bears-esque title, the film is a beguiling meditation on how one’s point of view informs our relationship to reality.

Technically impressive, the film is also a thought-provoking exploration of point of view, and how our exteroception, especially our relationship to the ground, shapes our perspective.

“From Aeon, one of my favorite online portals for interesting perspectives on science, the humanities, and the arts. It’s always just slightly contrarian or amusedly sincere,” says SO. See it here.

On the Road (to Robot Apocalypse)

Remember when you were going to careen off into the yawning expanse of the open road and write the Great American Novel a la Jack Kerouac? Don’t bother —  there’s an app for that. According to The Atlantic, artificial intelligence and literary experimenter Ross Goodwin outfitted a Cadillac with an AI and proceeded to fan Promethean fires into the world of letters.

On March 25, 2017, a black Cadillac with a white-domed surveillance camera attached to its trunk departed Brooklyn for New Orleans. An old GPS unit was fastened atop the roof. Inside, a microphone dangled from the ceiling. Wires from all three devices fed into Ross Goodwin’s Razer Blade laptop, itself hooked up to a humble receipt printer. This, Goodwin hoped, was the apparatus that was going to produce the next American road-trip novel.

A recommended read for those whose dystopian reading is merely a gateway drug to dystopian writing, says DH. Read here.

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