In Search Of Creative Inspiration with PSFK


This month is South By Southwest (SXSW) in Austin, Texas, where thousands of people from all over the world pour into downtown for a three-part series of discovery, exploration, business, inspiration and fun. The first four days are devoted to SXSW Interactive – a staggering collection of technology, digital, entertainment media, electronics and more. So, Group Delphi headed out with tastemakers and futurists, psfk, to find the Best Of Experiential Marketing.

PSFK and Group Delphi hit the ground running to scout the best experiential marketing activations at SXSW Interactive this year. From pop-ups to immersive experiences to guerilla marketing. From the wacky to the whatever to the clever. From St. Bernard dogs touting self-phone chargers to a BBQ sauce science lab to virtual reality simulators.

Here is the first part of our three-part series, featuring two activation hits this year from media companies Fast Company and Mashable.

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