Museums

What Can Experiential Marketing Learn from Museum Exhibits?

At first thought, you might not consider experiential marketing and museum exhibition as being part of the same conversation. While they might appear to live in separate, very different worlds,...
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The Experiential Museum Makeover

A century ago, Marcel Duchamp signed a urinal “R. Mutt” and put it on exhibit. Not only did he invent the first “readymade” expression of conceptual art but he forever...
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Group Delphi Honors Chamorro Cultural History in Guam Museum Exhibit

What do you do when a client chooses you to realize a project that was launched almost a century ago? You thank them, step in, and get cracking. Group Delphi...
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A Takeaway from the Centre Pompidou Every Marketer Should Know

An architectural marvel, the Pompidou (as it is often called), looks as if a regular building had been turned inside out — all the scaffolding and ducting appear to be...
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Niche Alert: When Your Museum Goes Bananas

Continuing the trend of museum super-niche museums (recent entries like the Museum of Pizza, the Museum of Ice Cream and the Museum of Selfies in Hollywood come to mind), another...
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Alexandre de Betak’s Galerie Gmurzynska Booth Burns Up FIAC

We love it when the worlds of art and tradeshows collide and emit a shower of inspiring sparks in the process. Such was the case this week with the opening of...
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Museum Exhibit Design and the Selfie

In 2013, the term “selfie” was ushered into the Oxford English Dictionary codifying both the word and the practice as part of our everyday lives. That “selfie” beat “schmeat” — the...
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‘David Bowie Is’ : 3 Experiential Marketing Takeaways

Last weekend marked the end of the four-month David Bowie Is exhibit at the Brooklyn Museum. A comprehensive traveling exhibition that explored “the creative process of an artist whose sustained...
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Dave Herrigel’s Sailing Adventure

On an overcast midday in July, Group Delphi Senior Account Director Dave Herrigel sailed his 30-foot boat, Domino, out of San Francisco Bay. His destination: the harbor of Hanalei on...
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NEW! Tenderloin Museum: San Francisco

Today marked the grand opening of the Tenderloin Museum and it’s kind of a big deal. Together with the Tenderloin Housing Clinic and Uptown Tenderloin the statement was made that the...
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