Resources

Our Week in Watching: Media for Marketers

Sometimes marketers just like to watch. This week’s roundup of interesting videos will delight and inspire as you head into a restful weekend. Thanks to Delphinians Katie Bottrell, Zack Schwartz,...
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The Truth About Trade Show Budgeting

Trade show budgeting presents a formidable obstacle to many a marketer. Those who are new to the business struggle to estimate the costs. Thinking of experiential as little more than...
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Getting Executives On Board With Your Trade Show Budget

Delphinians are a seasoned bunch, and many on our team have two or three decades (or more) of trade show budget experience under their belts. One such expert wryly recalled...
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Trade Show RFPs for Happier Marketers

Sit down, ASAP. See ya, CIA. As acronyms go, trade show RFPs are as formidable as it gets. Given that the Request For Proposal is most brands’ go-to vendor selection tool — and...
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Choose Your Trade Show Partner in 5 Easy Steps

So you’ve decided to try experiential and need a trade show partner. Great! Now you just have to find 37 exhibit houses, send them all lengthy RFPs, and labor over...
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The Experiential Marketing Strategy That Can (Literally) Change Your Life

Trade show managers, event experts, marketing mavens: You can do experiential marketing better. We don’t just mean earn better results, although those will improve too: more exciting activations, more leads,...
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Small Trade Show Booths, Smart Strategy

Small Trade Show Booths: A Strategic Approach Unlike shoe shopping, the success of your booth does not depend on your footprint. Small trade show booths can be a source of...
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The Balance Vol 2: Live Outside the Booth

We’re back with another edition of the community collaboration we call The Balance. It’s the free email newsletter where experiential marketing pros from companies far and wide step outside the...
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The Three I’s of Experiential Design

Experiential design that transforms visitors into brand-loyal clients. Easier said than built, right? Wrong. Take a look at strategy that wins with an award-winning designer who has 30-plus years’ experience...
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The Balance: Work/Life Balance for the Trade Show Professional

Is there such a thing as work/life balance for a trade show professional? Maybe not. But there are ways to stay sane in the fast-paced trade show marketing business. We...
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