Resources

Our Week in Watching: Media for Marketers

Sometimes marketers just like to watch. This week’s roundup of interesting videos will delight and inspire as you head into a restful weekend. Thanks to Delphinians Katie Bottrell, Zack Schwartz,...
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The Truth About Trade Show Budgeting

Trade show budgeting presents a formidable obstacle to many a marketer. Those who are new to the business struggle to estimate the costs. Thinking of experiential as little more than...
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The Balance Vol 2: Live Outside the Booth

We’re back with another edition of the community collaboration we call The Balance. It’s the free email newsletter where experiential marketing pros from companies far and wide step outside the...
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The Three I’s of Experiential Design

Experiential design that transforms visitors into brand-loyal clients. Easier said than built, right? Wrong. Take a look at strategy that wins with an award-winning designer who has 30-plus years’ experience...
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The Balance: Work/Life Balance for the Trade Show Professional

Is there such a thing as work/life balance for a trade show professional? Maybe not. But there are ways to stay sane in the fast-paced trade show marketing business. We...
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Live Events: 6 Stats to Navigate the Experiential Ocean

What makes live events so important to your overall business strategy? Moreover, how do you define the importance of “face-to-face,” branded experiences to your boss?
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Screens and Social Media: Real Connection Is About Much More

When it comes to screens and social media, it’s a touchscreen world. We just tap in it. Do your eyes hurt? It’s no wonder; brands are packing their booths and...
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