Trade show managers, event experts, marketing mavens: You can do experiential marketing better.
We don’t just mean earn better results, although those will improve too: more exciting activations, more leads, and more of the genuine connection with customers that only experiential marketing can offer.
But the “better” we’re talking about is an improvement in the way you do your job — the daily grind of keeping up with a challenging career in an ever-evolving industry. Imagine finishing this year feeling more in control. More effective and impactful. More respected, more empowered, and — don’t laugh — calmer.
The first step: Stop. Breathe.
Getting better results with less stress is exactly what this guide is all about.
The Calm Marketer is your invitation to pause, reflect on where your experiential marketing has been, and choose a more effective strategy for where you’re going next.
Don’t worry; it’s not an urgent to-do list. You have enough of those already. This is a strategic roadmap for cutting the stress from your life while improving all the areas of your marketing that make the most impact:
- Communicating with other stakeholders for easier collaboration
- Selling the value of your work to your executives
- Building more compelling activations with the most enticing marketing tool
- Securing the budget you need to build experiential marketing that resonates
And because 69% of employees feel highly overworked, you’ll also find a section devoted entirely to achieving that elusive goal, work/life balance. Because if the pace of your work turns you into a machine — maximized to hit numbers instead of optimized to win over the long run — you won’t find much success marketing face-to-face.
Stop trying All the Things. Download The Calm Marketer for Just the Right Things to make experiential marketing that matters — with enough time and energy left over to enjoy your life.