Who We Are
What We Do
History in the Making: 3D Printed Statues of Women in STEM Set a New Record
In a landmark exhibit, IF/THEN has made history with an installation of over 120 statues of women in STEM now open to the public in Dallas, Texas. By leveraging large-format...
Tips and Tools
Why & How to Build A Company Broadcast Studio
People are inherently curious. We love to look behind the curtain to figure out how products are made or how they work. As marketers, you can harness your customers’ human...
Facial Recognition at Events: Promises and Pitfalls
Your customer walks up to your booth, pauses in front of a camera, and you instantly have their name, company, role, maybe even their favorite brand of breakfast cereal. The...
When Music, Technology, and Experiential Marketing Collide
A pop-up in New York’s SoHo district is merging music, technology, and experiential marketing in a fun, dynamic way. Part of Sony’s ongoing “Lost in Music” campaign, the Mulberry Street...
Integrating Interactive Media & AV Systems in Renovated Landmark
Reunion Tower, a landmark of the Dallas skyline, was on track to reopen their observation deck for the first time after six years. Working with Woodbine Development Corp., an environment...