Technology

Facial Recognition at Events: Promises and Pitfalls

Your customer walks up to your booth, pauses in front of a camera, and you instantly have their name, company, role, maybe even their favorite brand of breakfast cereal. The...
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Digital Content at Trade Shows: How to Up Your Game

We’ve all seen families at restaurants, heads bent forward, all eyes on devices. We’ve been distracted by the glow of a phone in a darkened movie theater. And, it’s okay...
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Augmented Reality for Experiential Marketing: Key Insights

There was a time in 2016 when it was impossible to escape Pokémon GO. It was everywhere, from the constant coverage in the press to the crowds of people on...
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When Music, Technology, and Experiential Marketing Collide

A pop-up in New York’s SoHo district is merging music, technology, and experiential marketing in a fun, dynamic way. Part of Sony’s ongoing “Lost in Music” campaign, the Mulberry Street...
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Will Virtual Reality Replace the Trade Show Floor?

All those in the exhibit industry know that building and designing exhibits, managing logistics, and executing large-scale events takes tremendous effort and resources. What if we didn’t even have to...
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Group Delphi’s Cool Technology at ExhibitorLive Gets Some Cred

There’s clever, as in baby gorillas coming out of a giant bubble gum machine, and then there is clever!  As in using half-built monitors without the polarized film to look...
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Integrating Interactive Media & AV Systems in Renovated Landmark

Reunion Tower, a landmark of the Dallas skyline, was on track to reopen their observation deck for the first time after six years. Working with Woodbine Development Corp., an environment...
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