Tips and Tools


Fresh Ideas to Breathe New Life into Your Trade Show Booth

Engineering, technology, and strategy, oh my! Like a wizard pulling the behind-the-scene strings, you’ve put countless hours of effort and invested valuable resources into a beautiful, durable industry trade show...
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learn how your brand can survive with experiential marketing

Brand on the Run: Go Live and Survive with Experiential Marketing

Remember when everyone thought that digital media experiences would eventually eclipse analog out of existence? In 2009, it was believed that ebooks would finally destroy print, Spotify was hailed the...
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budget your trade show experience

How to Budget Your Trade Show Experience

From design to drayage, producing the art of experience is fraught with details that can be damning if overlooked — especially when they cost real dollars. When it comes to breaking...
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experiential marketing photo-ops

The Power of Experiential Marketing Photo-Ops

There was a time when ye olde “photo op” was solely the domain of a publicist and the act of image-making — whether for a celebrity or brand — was...
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customer experience and experiential marketing

The Customer Experience and Experiential Marketing

If your brand were an airline, would you be Southwest or American? We put this question to a client as an afternoon discovery session wound down. Without missing a beat,...
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Should You Have a Trade Show Micro-Influencer In Your Booth?

A micro-influencer isn’t a small person who wields outsized power, like, say, a toddler or Lord Farquaad in Shrek. They’re online personalities who have a ton of social media followers in...
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Thinking Outside the Trade Show: Alternative Venues

Back in the 90s, an “alternative venue” is where you went when your band couldn’t get a gig anywhere else. Given the myriad pop-ups and mixed-use spaces available to marketers...
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Telling Stories Through Tech: Experiential Marketing Goes Digital

As sci-fi Arthur C. Clarke once famously opined, “Any sufficiently advanced technology is indistinguishable from magic.” These days, the ubiquity of technology and our relative comfort with it creates an...
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Brand Activation Lessons for Marketers

Launching a brand activation can be an exciting process — as marketers, we get to explore new and novel ways to reach our base and beyond. However, some marketers lose sight...
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personalized service

Personalized Service: How to Get It Right

If your goal is to provide personalized service, you have two options. Get it right, or forget it. We’ve all fallen victim to personalization done poorly. It’s the robot operator’s nine...
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