Tips and Tools

How to Apply Your Live Event Strategies to Virtual Events

As we look to the future of experiential marketing, it’s clear that the most successful companies will supplement face-to-face engagement through a partnership with virtual technology. In addition to increasing...
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Thinking Outside the Trade Show: Alternative Venues

Back in the ‘90s, an “alternative venue” is where you played when your band couldn’t get a gig anywhere else. Today, the phrase holds much more promise in the realm...
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Experiential Marketing: More than Just a Photo-Op

The old adage “A picture is worth a thousand words” is not purely a sentimental notion, it’s an understatement: our brains process images 60,000 times faster than text, allowing visual...
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Setting the Stage for Your Trade Show: Expert Tips

The badges are lined up in alphabetical rows in the entry hall. The doors are opening. Trade show attendees are coming through, whether you’re ready or not. The last thing...
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Shipping Your Trade Show Booth: Insider Tips for Experiential Marketers

The show must go on, as they say in show business. In the trade show business, we have another saying: the show must go on without you if you haven’t...
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Everything You Need to Know About Trade Show Signage

Take a walk in the shoes of a trade show attendee. Looking up, the first thing you notice is the sea of trade show signage. Map in hand, you look...
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How to Choose the Best Trade Shows for Your Brand

It doesn’t matter if you’re an industry pro that can map out the year’s trade show circuit in your sleep, or if you’re just starting to get the lay of...
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Selling Your Trade Show Program Budget to Your Executive Team

Budget season: it always seems to be creeping up faster than expected. And — surprise, surprise — there won’t be enough money for everyone’s lofty marketing fantasies to be made...
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Culinary Pop-Ups: Keeping a Cool Head and a Hot Plate

Culinary pop-ups are all the rage this summer, as suddenly ubiquitous as robot-delivered beer on college campuses. Cast your eyes through the humidity of any town square, and you’re bound...
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The Top Trade Show Venues in US Cities: An Experiential Marketer’s Guide

You’ve spent countless hours on your new trade show proposal. Numbers are crunched, statistics are polished, and that nightmare about your boss turning into a fire-breathing Meryl Streep from “The...
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