Tips and Tools

Selling Your Trade Show Program Budget to Your Executive Team

Budget season: it always seems to be creeping up faster than expected. And — surprise, surprise — there won’t be enough money for everyone’s lofty marketing fantasies to be made...
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Culinary Pop-Ups: Keeping a Cool Head and a Hot Plate

Culinary pop-ups are all the rage this summer, as suddenly ubiquitous as robot-delivered beer on college campuses. Cast your eyes through the humidity of any town square, and you’re bound...
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The Top Trade Show Venues in US Cities: An Experiential Marketer’s Guide

You’ve spent countless hours on your new trade show proposal. Numbers are crunched, statistics are polished, and that nightmare about your boss turning into a fire-breathing Meryl Streep from “The...
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Navigating Trade Show Labor: A US City Guide

“The labor union was not originated by man,” said Mother Jones in 1912. “The labor movement, my friends, was a command from God Almighty.” Labor unions are a critical part...
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Bringing Your International Trade Show Exhibit to the United States

You’re in a city halfway around the world. The coffee smells the same, in fact it might even be the same Starbucks smell you know from your home city. You...
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Why Does a Trade Show Booth Cost More Than a House?

“If I bought the materials at Home Depot, I could build this display case myself for a quarter of the price on this estimate,” says your manager. It’s not unusual...
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Create Lasting Memories: The Power of the Senses in Experiential Marketing

Did you name your first car? If so, what was its nickname? If you answered “Rosebud,” then an insurance company is coming for your psyche. Liberty Mutual recently debuted a...
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How to Choose a Trade Show Event Venue

When it comes time to choose a trade show event venue, there’s more to consider than just the old mantra, “Location, location, location.” David Welle, a senior event producer for...
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7 Work-Life Balance Tips for Experiential Marketing Pros

As experiential marketers, we’re used to thinking about connecting with people and understanding their needs — it’s the heart of the job. But all too often we forget to take...
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Doing Trade Show Hospitality Right

When it comes to trade show hospitality, the weary souls who visit your booth aren’t just your potential customers — they’re your guests. Smart face-to-face marketers know how to leverage...
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