Tips and Tools


How to Sell Your Trade Show Concepts to Your Sales Team

You are the keeper of your brand, the person who understands the most important minutiae of your offering — from its voice and look to the essence of its unique...
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Planning Your Next Experiential Marketing Event? 4 Essential Considerations

Nobody wants marketing. We want experiences. As a culture inundated with messaging, we’ve grown inured to the hard sell. Instead, we need to architect experiences that authentically intrigue and delight...
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Negative Brand Experience Feedback

Negative Brand Experience Feedback? Use it to Improve Your Overall Program

So, you had a bad show. “That branded experience was boring, and our shows didn’t net us any clear results,” says your team. Ouch. Negative feedback hurts, but you can...
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5 Winter Travel Tips from Your Trade Show Professionals

You step outside the terminal, breathe in a lung-full of diesel fuel exhaust, and think: Wow, it’s cold, and I didn’t pack gloves. Don’t despair—just because the moisture in your...
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Keep Calm and Booth On: How to Survive Trade Show Disasters in 3 Easy Steps

Sometimes, a giant water main will burst all over your production shop. Or 110 mile-per-hour winds will threaten to launch your event tents into the stratosphere. Then there’s the truck...
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CEO Justin Hersh on the Art of Experiential Storytelling

It’s a late afternoon in December when you pull up to your destination. The desert behind you is still. You glance quickly over your shoulder, almost expecting to see a...
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Fresh Ideas to Breathe New Life into Your Trade Show Booth

Engineering, technology, and strategy, oh my! Like a wizard pulling the behind-the-scene strings, you’ve put countless hours of effort and invested valuable resources into a beautiful, durable industry trade show...
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budget buy in from procurement

How to Get Budget Buy-In from Procurement

The key to winning the budget game is collaboration. Yes, you read that right—collaboration among departments doesn’t have to feel like a Faustian bargain. With thoughtful planning and an agile...
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learn how your brand can survive with experiential marketing

Brand on the Run: Go Live and Survive with Experiential Marketing

Remember when everyone thought that digital media experiences would eventually eclipse analog out of existence? In 2009, it was believed that ebooks would finally destroy print, Spotify was hailed the...
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budget your trade show experience

How to Budget Your Trade Show Experience

From design to drayage, producing the art of experience is fraught with details that can be damning if overlooked — especially when they cost real dollars. When it comes to breaking...
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