Tips and Tools

Why Does a Trade Show Booth Cost More Than a House?

“If I bought the materials at Home Depot, I could build this display case myself for a quarter of the price on this estimate,” says your manager. It’s not unusual...
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How to Select a Venue for Your Trade Show Event

When it comes to choosing an event venue, there’s more to consider than just the old mantra “Location, location, location.” David Welle, a senior event producer for Group Delphi, has...
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7 Work-Life Balance Tips for Experiential Marketing Pros

Experiential marketing is a hard-working, hard-traveling industry. Here are seven tips to help keep you balanced. 1. Ditch the Device Working is for work hours — so, when you’re supposedly...
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Doing Trade Show Hospitality Right

When it comes to trade show hospitality, the weary souls who visit your booth aren’t just your potential customers — they’re your guests. Smart face-to-face marketers know how to leverage...
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How to Sell Your Trade Show Concepts to Your Sales Team

You are the keeper of your brand, the person who understands the most important minutiae of your offering — from its voice and look to the essence of its unique...
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Planning Your Next Experiential Marketing Event? 4 Essential Considerations

Nobody wants marketing. We want experiences. As a culture inundated with messaging, we’ve grown inured to the hard sell. Instead, we need to architect experiences that authentically intrigue and delight...
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Negative Brand Experience Feedback? Use it to Improve Your Overall Program

So, you had a bad show. “That branded experience was boring, and our shows didn’t net us any clear results,” says your team. Ouch. Negative feedback hurts, but you can...
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5 Winter Travel Tips from Your Trade Show Professionals

You step outside the terminal, breathe in a lung-full of diesel fuel exhaust, and think: Wow, it’s cold, and I didn’t pack gloves. Don’t despair—just because the moisture in your...
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Keep Calm and Booth On: How to Survive Trade Show Disasters in 3 Easy Steps

Sometimes, a giant water main will burst all over your production shop. Or 110 mile-per-hour winds will threaten to launch your event tents into the stratosphere. Then there’s the truck...
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CEO Justin Hersh on the Art of Experiential Storytelling

It’s a late afternoon in December when you pull up to your destination. The desert behind you is still. You glance quickly over your shoulder, almost expecting to see a...
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