Tips and Tools

Why & How to Build A Company Broadcast Studio

People are inherently curious. We love to look behind the curtain to figure out how products are made or how they work. As marketers, you can harness your customers’ human...
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How to Create An Accessible Virtual Event

With virtual events on the rise, incorporating accessibility accommodations is essential. Accessibility dramatically expands the reach of your content by allowing people who speak and learn differently to experience your...
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Getting Back to Work – Group Delphi’s Corporate Wellness Journey

At Group Delphi we’ve been designing and building spaces for human connection and creativity for over 30 years. Recently, we’ve been faced with yet another creative challenge — getting our...
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Shipping Your Trade Show Booth: Insider Tips for Experiential Marketers

The show must go on, as they say in show business. In the trade show business, we have another saying: the show must go on without you if you haven’t...
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Culinary Pop-Ups: Keeping a Cool Head and a Hot Plate

Culinary pop-ups are all the rage this summer, as suddenly ubiquitous as robot-delivered beer on college campuses. Cast your eyes through the humidity of any town square, and you’re bound...
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7 Work-Life Balance Tips for Experiential Marketing Pros

As experiential marketers, we’re used to thinking about connecting with people and understanding their needs — it’s the heart of the job. But all too often we forget to take...
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How to Sell Your Trade Show Concepts to Your Sales Team

You are the keeper of your brand, the person who understands the most important minutiae of your offering — from its voice and look to the essence of its unique...
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5 Winter Travel Tips from Your Trade Show Professionals

You step outside the terminal, breathe in a lung-full of diesel fuel exhaust, and think: Wow, it’s cold, and I didn’t pack gloves. Don’t despair—just because the moisture in your...
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CEO Justin Hersh on the Art of Experiential Storytelling

It’s a late afternoon in December when you pull up to your destination. The desert behind you is still. You glance quickly over your shoulder, almost expecting to see a...
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How to Get Budget Buy-In from Procurement

The key to winning the budget game is collaboration. Yes, you read that right—collaboration among departments doesn’t have to feel like a Faustian bargain. With thoughtful planning and an agile...
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