Trade Show

Trade show booth design trends for experiential marketers.

The Psychology of Color in Experiential Marketing

Georgia O’Keeffe, never one to shy away from bold colors, once said, “I found I could say things with color and shapes that I couldn’t say any other way.” For...
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What Can Experiential Marketing Learn from Museum Exhibits?

At first thought, you might not consider experiential marketing and museum exhibition as being part of the same conversation. While they might appear to live in separate, very different worlds,...
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Why Core Values Are Your Most Powerful Brand Message

Brands don’t exist in a vacuum. Whether you’re a business with Main St. storefronts or an all-online service, your brand is part of a community. Communities may share geography, or...
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How to Capture Hearts and Minds with Emotional Experiences

In a time when viewers are bombarded with brand messaging on every platform, very few campaigns stop us in our tracks. Those moments that inspire us to laugh aloud or...
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How to Apply Your Live Event Strategies to Virtual Events

As we look to the future of experiential marketing, it’s clear that the most successful companies will supplement face-to-face engagement through a partnership with virtual technology. In addition to increasing...
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The Experiential Museum Makeover

A century ago, Marcel Duchamp signed a urinal “R. Mutt” and put it on exhibit. Not only did he invent the first “readymade” expression of conceptual art but he forever...
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Exhibit Design Insights from CES 2020

For technology lovers, the Consumer Electronics Show (CES) in Las Vegas brings together many of the world’s most innovative technology companies for a spectacular three days of jaw-dropping exhibits, futuristic...
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How to Tell Your Brand Origin Story at Live Events

The business world loves a good garage-to-riches story. Apple, Microsoft, Google, even Disney started in garages. We don’t tell these origin stories to glorify garages: a good brand story has...
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Hybrid Green Events: How to Boost Sustainability in the Industry’s New Normal

With shelter in place restrictions in force, innovative digital conferences and meetings took off, making us wonder why we hadn’t maximized technology’s potential in our industry before. We’ve certainly used...
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Sound Branding Live Experiences: What Does Your Brand Sound Like?

Do you know what your brand sounds like? If the answer is “It sounds like whatever Spotify playlist I left playing in the trade show booth,” you might want to...
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