Trade Show

Trade show booth design trends for experiential marketers.

Top Trade Show Booth Design Trends for 2020

As the saying goes, the only constant is change. While creating spaces for human connection always remains at the heart of what we do as experiential marketers, the methods and...
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Nostalgia Marketing: The Past is the Future

In an era where it can feel like everyone is rushing to find what’s new and what’s next, it’s good to remember that there’s wisdom in looking back at what...
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How Coworking Spaces and Experiential Design Go Hand-in-Hand

If there was a sequel to the movie Office Space made today, the set would have to look very different. The main characters might not even be in the same...
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Restaurant Design Trends for 2020: Dining Out Gets Experiential

If going out to eat was just about getting food, restaurant design would be purely functional. But, as famed chef Alain Ducasse says, food is just one part a larger...
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Sustainability at Trade Shows: Simple Ways to Make Events Green

If you’ve stuck around after the end of a trade show, you know what it can look like: trash cans overflowing with paper, banners, and unwanted swag. Badge lanyards cast...
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Experiential Marketing Trends in Retail: What to Watch for in 2020

By now it’s clear that brick-and-mortar retailers as a whole are not destined for extinction, but the landscape has shifted under their feet in response to online retail and new...
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Slime Experiential: New Experiences Tap Into Childhood Memories

Have you ever watched a kid dipping their hands in sticky, gooey, laundry-defeating slime? Their ear-to-ear smiles tell a story of pure joy. One look at their faces is enough...
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Sensory Experiences for Trade Shows: How to Create Lasting Memories

Can you recall the first car you ever owned? More specifically, can you remember how it smelled? Liberty Mutual Insurance thinks you probably do. They recently debuted a print ad...
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Facial Recognition at Events: Promises and Pitfalls

Your customer walks up to your booth, pauses in front of a camera, and you instantly have their name, company, role, maybe even their favorite brand of breakfast cereal. The...
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What Can Experiential Marketing Learn from Museum Exhibits?

At first thought, you might not consider experiential marketing and museum exhibition as being part of the same conversation. While they might appear to live in separate, very different worlds,...
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