Trade Show

Setting the Stage for Your Trade Show: Expert Tips

The badges are lined up in alphabetical rows in the entry hall. The doors are opening. Trade show attendees are coming through, whether you’re ready or not. The last thing...
Read more

Shipping Your Trade Show Booth: Insider Tips for Experiential Marketers

The show must go on, as they say in show business. In the trade show business, we have another saying: the show must go on without you if you haven’t...
Read more

How to Choose the Best Trade Shows for Your Brand

It doesn’t matter if you’re an industry pro that can map out the year’s trade show circuit in your sleep, or if you’re just starting to get the lay of...
Read more

The Top Trade Show Venues in US Cities: An Experiential Marketer’s Guide

You’ve spent countless hours on your new trade show proposal. Numbers are crunched, statistics are polished, and that nightmare about your boss turning into a fire-breathing Meryl Streep from “The...
Read more

Navigating Trade Show Labor: A US City Guide

“The labor union was not originated by man,” said Mother Jones in 1912. “The labor movement, my friends, was a command from God Almighty.” Labor unions are a critical part...
Read more

Viva Las Trade Show! How to Thrive in Vegas Beyond the Event

“What is exhilarating in bad taste is the aristocratic pleasure of giving offense,” wrote Charles Baudelaire. “He’s totally talking about Vegas,” said a person who has recently visited Vegas. Love...
Read more

6 Tips to Help Plan Your 2019 Trade Show Budget

For some of us, dealing with our 2019 trade show budget generates the same ennui you generally reserve for an Edvard Munch exhibition. Silent screams aside, it is possible to...
Read more

How Does Your Brand Smell: When Your Trade Show Exhibit Makes Scents

As experiential marketers, we’re not ones to turn our noses up at a new way to improve the experience of a trade show exhibit. Of our five senses, our visual...
Read more

Where is Your Trade Show Exhibit in the Marketing Marathon?

Greg Ippolito, founder and creative director of demand generation and customer experience agency IMA, once coined the term “momentum marketing.” The concept is predicated on the notion that, as Ippolito...
Read more

The Ultimate Guide to Winning Las Vegas Trade Shows

With over 22,000 Las Vegas trade shows, conferences and live events each year, Sin City is the mecca of face-to-face marketing. (No wonder the strip is always so crowded!) Thus,...
Read more