Trade Show

The Top Trade Show Venues in US Cities: An Experiential Marketer’s Guide

You’ve spent countless hours on your new trade show proposal. Numbers are crunched, statistics are polished, and that nightmare about your boss turning into a fire-breathing Meryl Streep from “The...
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Navigating Trade Show Labor: A US City Guide

“The labor union was not originated by man,” said Mother Jones in 1912. “The labor movement, my friends, was a command from God Almighty.” Labor unions are a critical part...
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Viva Las Trade Show! How to Thrive in Vegas Beyond the Event

“What is exhilarating in bad taste is the aristocratic pleasure of giving offense,” wrote Charles Baudelaire. “He’s totally talking about Vegas,” said a person who has recently visited Vegas. Love...
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6 Tips to Help Plan Your 2019 Trade Show Budget

For some of us, dealing with our 2019 trade show budget generates the same ennui you generally reserve for an Edvard Munch exhibition. Silent screams aside, it is possible to...
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How Does Your Brand Smell: When Your Trade Show Exhibit Makes Scents

As experiential marketers, we’re not ones to turn our noses up at a new way to improve the experience of a trade show exhibit. Of our five senses, our visual...
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Where is Your Trade Show Exhibit in the Marketing Marathon?

Greg Ippolito, founder and creative director of demand generation and customer experience agency IMA, once coined the term “momentum marketing.” The concept is predicated on the notion that, as Ippolito...
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The Ultimate Guide to Winning Las Vegas Trade Shows

With over 22,000 Las Vegas trade shows, conferences and live events each year, Sin City is the mecca of face-to-face marketing. (No wonder the strip is always so crowded!) Thus,...
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As Seen in SmallBizDaily: Get in on the Trade Show Action

About 13,000 trade shows and conferences are held annually. According to the Center for Exhibition Industry Research, 77% of executive decision makers found at least one new supplier at the...
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Big Wins at the Big Show — Three Lessons from EXHIBITORLIVE

A trade show for trade show folks is like a wedding where you’ll be seeing your ex. Success means accomplishing three goals: look amazing, become wildly popular, and bring your...
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Survive the Trade Show Jungle with Group Delphi at EXHIBITORLIVE 2016!

The trade show world is a wild and unpredictable environment, rife with pitfalls that threaten your success: Committee quicksand swallows up your creativity. Colleagues and managers misunderstand why you’re here,...
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