Negative Brand Experience Feedback? Use it to Improve Your Overall Program

Negative Brand Experience Feedback

So, you had a bad show. “That branded experience was boring, and our shows didn’t net us any clear results,” says your team. Ouch.

Negative feedback hurts, but you can use it to your advantage. A setback can give you a clear direction on how to nail next year’s plan. Here’s how to turn criticism into a constructive checklist that will knock your upcoming engagements out of the park.

Align on Standards of Success

Your first reaction to criticism might be to defend yourself—this is only natural (you’re human!). However, take a moment to reset. When you get a harsh comment, your first words could be: “Thanks for that clear feedback. Can we talk about what success next year looks like?”

Put yourself on the same page with management about the expectations and standards of success. Do this, and you take away the guesswork and, in turn, make it easier to surpass those expectations next time.

Get Your Strategic Partner Involved Early

You have great visions of the experience to rule them all, only to realize that you’ve run out of money before you even get to drayage. Going over-budget is a common faux pas, and it is one that won’t impress an already displeased manager.

The first thing you want to do is to sit down with your experiential marketing partner. Work through a first-pass budget. This will eliminate potential problems down the road.

Return with a Staggering Proposal of Heartbreaking Genius

You’ve listened to your boss, strategized with your marketing partner, and built a new plan. “Thanks again for your feedback,” you say. “We’ve used your comments to craft a corrective strategy. I think you’re really going to like it.”

It’s really all about a shift in mindset. As the famous Churchill line goes: Never waste a crisis. Recognize criticism as an opportunity to sharpen your skills and stand out.

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