As Seen in SmallBizDaily: Get in on the Trade Show Action

About 13,000 trade shows and conferences are held annually. According to the Center for Exhibition Industry Research, 77% of executive decision makers found at least one new supplier at the last show they attended. And Exhibit Surveys says in 2015, 51% of show goers planned to buy within 12 months after attending a show.

To get the most out of exhibiting at a trade show Justin Hersh, founder and CEO of experience creation shop Group Delphi (which is responsible for experiential work for companies like Apple and SAP) shares some best practices from the show floor.

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