Decades ago, TV shows and theme parks had their own ideas of what the future might look like.
Homes built among the clouds. Clothes made out of metallic fabrics. And of course, flying cars (we’re still holding out for that one.).
That imagined world, while not too far removed from reality, missed something important: globalization.
THAT FUTURE IS NOW
Businesses that never dreamed of selling their products outside their hometowns suddenly had the ability to advertise to an international market. Consumers with limited access to resources could now purchase virtually anything, from anywhere on Earth. All they had to do was click a button.
Audience connection in an overstimulated world was the new name of the game.
But how do you do it? How do you target your message when your audience is, well … everyone?
At Group Delphi, we’ve been asking that question for nearly three decades (and we’ve learned a thing or two along the way).
Since our founding, we have worked with some of the world’s most influential industry giants like Apple, Medtronic, and VMware to scale their experiential marketing programs and experiences internationally. We have strategized, designed, built, developed digital content, and measured the success of all exhibit elements with our domestic and European teams — refining our skill set with each post-show analysis.
But speaking the language and having the resources aren’t enough. Understanding how to maintain the integrity of your client’s voice — while remaining culturally sensitive to the target market — is crucial. It’s a skill that can only be developed with experience.
And at Group Delphi, that’s one thing we have in spades.
And while we may not yet be zipping around town on hovering skateboards or telecommuting across galaxies (we hear that feature will be available with iPhone 8), we can use the cutting-edge technology at our fingertips now to let the world experience your products and your story, one thrilling engagement at a time.