(This is Part Two in a Two-Part Series.) Face-to-face marketing is inherently unpredictable, but “Fingers crossed” and “Wish me luck” won’t earn you the favor of the Trade Show gods. The key to trade show marketing success is strategy.
(This is Part Two in a Two-Part Series.) Face-to-face marketing is inherently unpredictable, but “Fingers crossed” and “Wish me luck” won’t earn you the favor of the Trade Show gods. The key to trade show marketing success is strategy.
Experiential marketing to millennials is as easy as 1, 2, 3 … 4, 5. Millennials are not all about selfie sticks and lumberjack facial hair. Respect what they care about, and respect them, too. Besides, contrary to the wildly popular Mom and Dad’s Basement MythⓇ, many now have mortgages, children — they may even be your boss. Here are the five tips you need to know to reach that younger target audience. Want more millennial wisdom? Download the full 7 Essentials of Experiential Marketing to Millennials guide.
(This is Part One in a Two-Part Series.) You already know that the heart of memorable marketing is authentic connection, and nothing forges a stronger link with trade show marketers and customers than face-to-face moments at events. But live marketing is inherently unpredictable, and some brands tell us they never know if their target audience is going to show up.
We went to Amazon Go and to be honest with you, it was pretty sweet. And not just because we bought a cupcake.
Group Delphi is less a “9-to-5” and more a collection of artists that work together. With painters, wood and metal workers, sculptors, experience designers, graphic artists and a digital media team all under one roof, our West Coast studio (one of two talent-rich locations) houses one of the most robust creative cohorts in the Bay Area.
Creativity isn’t just part of the product at Group Delphi; it’s the core strand in our DNA. That’s why we welcome any opportunity to encourage creatives, help them advance their careers — and when possible, invite them to check out what we do.
Group Delphi is proud to announce that our very own Environmental Designer, Jay Ciou, has been selected as a judge for one of the biggest nights in emerging experiential talent: The Fashion Institute of Technology’s Graduate Exhibition & Experience Design Program’s Annual Thesis Capstone Event in New York City!
Trade show managers, event experts, marketing mavens: You can do experiential marketing better. We don’t just mean earn better results, although those will improve too: more exciting activations, more leads, and more of the genuine connection with customers that only experiential marketing can offer.
Small Trade Show Booths: A Strategic Approach Unlike shoe shopping, the success of your booth does not depend on your footprint. Don’t get us wrong: Big is beautiful. A huge, multi-faceted exhibit on the trade show floor can be a brilliant way to earn big ROI — if a big booth is the right fit for your audience.
We’re back with another edition of the community collaboration we call The Balance, the free email newsletter where experiential marketing pros from companies far and wide share their non-fussy, non-preachy tips for staying sane, healthy, and happy in a fast-paced career. Have a tip? Sign up and share!
Experiential design that transforms visitors into brand-loyal clients. Easier said than built, right? Wrong. Take a look at strategy that wins with an award-winning designer who has 30-plus years’ experience delivering jaw-dropping results. We promise that your new customer journey will inspire or your money back.
When it comes to experiential and event marketing, one size does not fit all. From design, to venue, to AV interactives, every element can be customized to narrow in on the intended audience.
Is there such a thing as work/life balance for tradeshow professionals? Maybe not. But there are ways to stay sane in the fast-paced tradeshow marketing business. We know because we asked you.
Las Vegas, Nevada is the mecca of conferences, trade shows and live events. The city hosts more than 22,000 conferences and conventions every year (no wonder, Las Vegas is always so crowded). With so much happening, and so little time when you are running from trade show floor to meetings, how can you strut the Strip like a seasoned vet?
Congratulations to our very own Design Director, Mark Pearlman, on his appointment to the Board of Advisors at the School of Architecture, Design, & Planning at the University of Kansas! Pearlman has created breathtaking trade show exhibits and events for our clients around the world for the last decade. As the fearless leader of our robust team of talented creatives, we couldn’t be prouder of his latest accomplishment.
Congratulations to our own Kyle Wood, who has been named the 2017/2018 President of the Healthcare Convention & Exhibitors Association (HCEA). The announcement was made at the organization’s annual conference, HCEAConnect, in August in Chicago.
We are thrilled to announce that Group Delphi has been chosen by Event Marketer as one of the top 50 event marketing and exhibit builders in the country! It’s truly been an honor to have worked with such a talented and diverse group of experiential and exhibit design experts over the last three decades and we couldn’t be more excited to see what the next thirty years have in store.
What makes experiential so important to your overall business strategy? Moreover, how do you define the importance of “face-to-face,” branded experiences to your boss?
Melissa Rivera Torres is no stranger to the spotlight. With her third TV appearance mere hours away, we couldn’t be more proud of her contributions to our team at Group Delphi and her passionate pursuit of pushing innovative design to a new level.
Finding a balance between personal and professional life can be a challenge. But for Joslyn Elliott, project manager at Group Delphi, a previous job brought the two areas together — and planted the seeds for domestic bliss. Elliott and Max Meyer, director of children’s education for the Fort Wayne Museum of Art, began dating while working for the Scholastic Art and Writing Awards Program. It was there that a work partnership — and a shared love of the arts — blossomed into a relationship. Read the full article here to discover how this now-husband-and-wife team turned the work/life balance into […]
“I slept and I dreamed that life is all joy. I woke and I saw that life is all service. I served and I saw that service is joy.” ― Kahlil Gibran In the fourth article in this series, Group Delphi continues to profile some of the many ways our team members serve the community through the gift of their time. Tadd Chrisman, Lead fabricator – Wood, Midwest Volunteer Work: Building & Donating Model Fire Trucks Tadd Chrisman, master craftsman, helps others by doing what he does best: working with wood. For the past 10 years, he has been making lovingly crafted […]
“I slept and I dreamed that life is all joy. I woke and I saw that life is all service. I served and I saw that service is joy.” ― Kahlil Gibran In this third installment, we’re continuing to profile some of the many ways our team members serve the community through the gift of their time. Corbin Rowley, Director of Operations, Midwest Volunteer Work: Boy Scouts of America Scouting is one of the cornerstones of Corbin Rowley’s life. He graduated from its ranks as an Eagle Scout; and then became a volunteer; serving as an assistant Scout Master; Scout Master; coach […]
“I slept and I dreamed that life is all joy. I woke and I saw that life is all service. I served and I saw that service is joy.” ― Kahlil Gibran In the spirit of the season, Group Delphi’s blog is profiling some of the many ways in which its staff members serve the community through the gift of their time. Peter Celauro, Brand Journalist Volunteer Work: High School Ministry at Christ Church of Oak Brook, Illinois Every Sunday evening in Chicago’s western suburbs, approximately 100 high schoolers gather in the basement student center of Christ Church of Oak […]
“I slept and I dreamed that life is all joy. I woke and I saw that life is all service. I served and I saw that service is joy.” ― Kahlil Gibran In the spirit of the season, Group Delphi is profiling some of the many ways in which its staff members serve the community through the gift of their time. Jennifer McNerney, Director of Account Management Volunteer Work: Literacy tutor Once a week, Jennifer McNerney bikes to Alameda’s main library, where she spends an hour conducting one-on-one sessions in the art of reading and writing. She learned the virtues […]
Decades ago, TV shows and theme parks had their own ideas of what the future might look like. Homes built among the clouds. Clothes made out of metallic fabrics. And of course, flying cars (we’re still holding out for that one.). That imagined world, while not too far removed from reality, missed something important: globalization. THAT FUTURE IS NOW Businesses that never dreamed of selling their products outside their hometowns suddenly had the ability to advertise to an international market. Consumers with limited access to resources could now purchase virtually anything, from anywhere on Earth. All they had to do […]
At Group Delphi, we know healthcare. And as a experiential marketing leader with nearly 30 years of experience in the field, we know what it takes to both educate and engage in such a dynamic and unique industry. We know that what our clients need is a partner who understands the healthcare industry and the complexities unique to this field. You need a partner to take your ideas, solutions, and products and make something visitors can experience — something they can interact and engage with as they go through the educational process. Over the years, we’ve learned the formula for […]
Hoosier Moon It’s night in a small clearing in the great hardwood forest. From the black, velvety sky, a small moon bounces off the oak’s summer leaves and highlights the whitewashed walls of the tiny log cabin. If you approach quietly, you can glimpse the hand-hewn floorboards, the hearth’s blackened walls, and the simple furniture. Inside a similar cabin, a pioneer family is asleep: mother, father, sister and brother. 45 years from now, the seven-year-old boy will hold the future of the country in his hands and begin his journey into immortality. For now, however, he wakes up early each […]
On an overcast midday in July, Group Delphi Senior Account Director Dave Herrigel sailed his 30-foot boat, Domino, out of San Francisco Bay. His destination: the harbor of Hanalei on the Hawaiian island of Kauai — some 2,120 miles away. For the next 13 days, there would be no one to help handle the sails or steer; no one to share watches while he slept; no extra pair of hands to effect repairs; no one to talk to, mull over the day with, dole out encouragement or leaven the challenges that appeared over the horizon. No one to share in […]
Group Delphi’s own Scenic Exhibit Manager, Jon Altemus, recently led an adorably boisterous class of first graders from a local elementary school, Ruby Bridges, in an interactive lesson on dioramas. The day kicked off with a brief history lesson from Jon, in which the students learned about the “father of taxidermy,” Carl Akeley, and his pivotal role in establishing the diorama as a vital component of museum exhibition. Soon it was time for the students to create their own “world in a box,” as the diorama is best described. (Yours truly was on hand for paint distribution.) As for all […]
In marketing, the ability to forecast the future and act on trends is the competitive advantage we all want — and the one that’s hardest to capture. While the mad scientists in our R&D department haven’t cleared us to fire up the Group Delphi time machine just yet, we’re thrilled to partner with an organization that’s working on the next best thing. The Center for Exhibition Research (CEIR) tirelessly researches, interviews and polls professionals in the exhibition industry (along with a host of others). They then analyze and mine valuable insights from this voluminous data, enabling marketers to see where […]
At Group Delphi, creativity is the spark that fuels everything we do. That’s why we’re thrilled when we get a chance to invest in creativity — especially creative kids. A Gala for the Birds The Piedmont Birdhouse Gala, an annual fundraiser benefitting arts programs at local schools, is the perfect example. PAINTS (Promote Art in the Schools Inc.) is a nonprofit organization that does just what its name suggests: promotes the arts and art education in Piedmont schools and the surrounding community. Founded in 1989, PAINTS fundraises through annual memberships and fundraising events such as the Bird House Gala & […]
The Exhibit Designers & Producers Association (EDPA) seeks to help, educate, connect and empower the many talented people who make up our industry. This month, it’s doing the same for their children. The EDPA Foundation Scholarship Fund awards college scholarships to family members of exhibition industry professionals. According to the EPDA website, “any family member of an individual working anywhere in the exhibition industry, who has graduated or will graduate high school and has accepted attendance at a post-high school educational institute, is eligible to apply.” Over 70 scholarships and many thousands of dollars have been awarded over the past […]
If there’s one thing we love here at Group Delphi, it’s a mind-blowing experience in a delightfully crazy location. We didn’t just build a 40-foot slide; we put it inside a massive Coke bottle atop the Giants’ stadium. We didn’t just throw a launch party; we built a slice of Mars in the Mojave Desert to unveil a commercial spaceship. (Yes, a spaceship. Like for space.) And in our quest to bring wonder, awe and connection to the farthest reaches of the galaxy, we’ve pinpointed our next uncharted frontier: your office. Group Delphi, the experience creation shop, wants to transform your corporate […]
Skip the Screens. Bust through Boring. Melt their Minds! It’s a touchscreen world. We just tap in it. Do your eyes hurt? It’s no wonder; brands are packing their booths and events with glowing pixels, apps, and hashtags. Social media and the second screen have become go-to tools in every experiential marketer’s arsenal, and brands both large and small are relying on digital tools in hopes of fostering community and connection. The problem: marketers relying mostly on screens and social media are missing the point of experiential marketing. They’re offering a hollow shell of an experience — and they’re wasting marketing […]
The results are in, and Group Delphi has struck gold — and silver! We’re thrilled that our work with SAP SuccessFactors at the 2015 HR Technology Conference & Exposition has earned two prestigious awards: the Gold Award in Exhibitor’s Exhibit Design Awards, and a Silver in Event Marketer’s Ex Awards. Forward-thinking, open to innovation, and keen on the power of experiential marketing, SAP SuccessFactors is a dream client for Group Delphi. We were privileged to work closely with their team to create a unique, brilliantly colored space, complete with meeting areas, interactive training zones, original video content on massive screens […]
A forklift destroys the stage. Your teleprompter crashes. Crucial tech doesn’t show up. The unpredictability that makes events exciting also makes them prone to catastrophe. We asked seasoned experts to share their most gripping close calls — and the heroic responses that saved the day. Heed their advice, and you too can be the superhero when it all goes south. Respond in a Flash Group Delphi threw a spaceship unveiling party for Virgin Galactic, turning a patch of the Mojave desert into a space station from Sir Richard Branson’s dreams. Hosting 800 A-list guests, the scene looked like a set […]
Watch the video now! Group Delphi Exhibitorlive 2016 — Experiential Jungle from Group Delphi on Vimeo. “The trade show world is a wild and unpredictable environment, rife with pitfalls that threaten your bottom line and your reputation. Make no mistake: It’s a jungle out there.” Positioning Group Delphi as a guide through the chaotic experiential jungle, our interactive paradise at EXHIBITORLIVE 2016 inspired wonder, awe, and connection on the show floor. White bamboo and wildlife sounds invited curious visitors to explore, and Delphi’s friendly team greeted guests with an intriguing offer: “Want to meet our panda?” (Don’t worry; he’s vegan.) […]
About 13,000 trade shows and conferences are held annually. According to the Center for Exhibition Industry Research, 77% of executive decision makers found at least one new supplier at the last show they attended. And Exhibit Surveys says in 2015, 51% of show goers planned to buy within 12 months after attending a show. To get the most out of exhibiting at a trade show Justin Hersh, founder and CEO of experience creation shop Group Delphi (which is responsible for experiential work for companies like Apple and SAP) shares some best practices from the show floor. Read the full story…
A trade show for trade show folks is like a wedding where you’ll be seeing your ex. Success means accomplishing three goals: look amazing, become wildly popular, and bring your A game until they shut the place down. This year’s EXHIBITORLIVE was no different, as the industry’s finest tried fresh tactics to achieve all three … for better or worse. A few key traits separated the big winners from all the rest at EXHIBITORLIVE this year. Adopt them to ensure your next experiential endeavor is a showstopper. Don’t waste your precious experiential interactions hawking materials by the foot. 1.) You Really […]
You know the drill. When 3:30 p.m. rolls around, you go straight from the show floor to the hotel room for a sandwich, a nap, and some quality time with your laptop, right? Yeah, neither do we. Save these three diversions in your address book to make your leisure time in Vegas as exciting as your exhibit. Rose. Rabbit. Lie. The Cosmopolitan Las Vegas Of course we love this place; Group Delphi’s roots are in theater, and Rose. Rabbit. Lie. fuses Vegas’ world-class cuisine and unforgettable entertainment. Yes, bacon dust tastes as good as it sounds. The performances are spectacularly […]
The trade show world is a wild and unpredictable environment, rife with pitfalls that threaten your success: Committee quicksand swallows up your creativity. Colleagues and managers misunderstand why you’re here, leaving you stranded downstream. And slithering in the shadows: costly surprises that strangle your strategy and bring your campaign to its knees. Make no mistake: It’s a jungle out there. At EXHIBITORLIVE, chart your course for Group Delphi’s interactive paradise (#1637). Let our experiential experts guide you, revealing the powerful moments that only immersive, face-to-face experiences can offer. WHERE: Group Delphi’s Interactive Paradise #1637 EXHIBITORLIVE Mandalay Bay, Las Vegas WHEN: […]
*Note: This story appeared on Exhibitoronline.com. The spotlight is shining brightly on our industry, and the world waits with bated breath to see how we’ll perform. You already know face-to-face marketing delivers value no other platform can. You know the heart of memorable marketing is authentic connection, and nothing forges a stronger link with your customer than immersive experiences. But something’s different: Now everybody else knows it, too.
Like many of Group Delphi’s talented creatives, Melissa Rivera Torres is a design rockstar with a diverse portfolio of amazing work. But unlike the rest of our team, Delphi’s new Environmental Designer is also a TV celebrity! Melissa competed in HGTV’s White Room Challenge in 2012, and tonight at 6 p.m. PST she will appear on the season-two premiere of Ellen’s Design Challenge.
Experiential Marketing? Try Acrobatic Marketing! Group Delphi brought a massive messaging wall and aerial artistry to SuccessFactors’ space at the HR Technology Conference and Expo. Read how we elevated the cloud-based software provider to new heights — and sent their leads skyrocketing Read the full article here.
This is the second in a series on experiential marketing trends with predictions from some of Group Delphi’s innovators on the front lines. The first focused on sweeping marketing trends for the year ahead. Shannon Densmore, Group Delphi executive producer of Digital Content; Chris Radovich, senior creative director; and Dave Herrigel, senior account director, make these predictions for experiential marketing in the retail environment: · VIRTUAL REALITY/MOBILE INTEGRATION – Virtual reality makes it possible to transform the way we perceive things with digitally-generated layers of imagery into the real world, enhancing a specific reality. For example, brands can show images of a […]
Experiential marketing is expected to take off in creative, new ways in 2016 as THE category for breakthrough executions. According to Ad Age, experiential marketing is loosely defined as messaging you can touch, feel or view in a physical space. It’s on the rise in recent years as marketers of everything from cars to movies aim to make their brands a tangible presence in consumers’ lives either in person or digitally. This is the first in a series on experiential marketing trends with predictions from some of Group Delphi’s innovators on the front lines. We begin with a look at […]
They say many hands make light work, and the Group Delphi Account Management (AM) team lent their 7 pair during the week after Thanksgiving to bring Farm-to-Family fruits and vegetables to needy families throughout the Bay area. Apples and carrots were the order of the day as the AM team and other local groups sorted through nearly 18 tons of bulk donations. Volunteers spent the afternoon making boxes and sorting the produce to go into them for distribution to local food pantries around San Francisco and Marin counties. Apple and Dignity Health also joined the effort with employee groups on […]
Congratulations to Tony Erpelding, Group Delphi principal and vice president of Creative Services, for receiving the inaugural EDPA Michael R. Westcott Designer of the Year Award! This prestigious award – holding the stature of an Oscar for the motion picture industry – recognizes Tony’s extraordinary contributions to enhance the professional standards of exhibit design through his talent, creativity and personal time to innovate in exhibit design. Named after Michael Westcott, a pioneer and great supporter of Group Delphi who moved the exhibit industry beyond manufacturing to strategic client partnerships, the award acknowledges Tony’s nod to the power of strategy and compelling storytelling. […]
Ask Charlene Soelter how she got her start in the experiential/face-to-face space and she chuckles about her first job interview after re-entering the workforce with three young children. It started with a cold call to a design company to set up an interview for a friend with impeccable credentials. As it turned out, the friend reneged on the interview at the last minute and she ended up going in her place. Knowing she wasn’t qualified for the job, she quickly fessed up during the interview and admitted, “I’m not Lorraine.” Impressed by her chutzpah, the interviewer ended up hiring Charlene […]
For more than a year, Kathleen Homlgren has been a key advisor as part of Group Delphi’s board of directors. So it’s with a big congratulations that we wish her well in her latest appointment as a board member of Extreme Networks (NASDAQ: EXTR). EXTR helps customers build better connections and relationships with real-time responses via networking solutions — a great fit for Kathleen’s 25 years of experience in the storage, computer systems and consulting industries. Congrats on another board appointment, Kathleen!