When Valley Fine Foods wanted to create major industry buzz around its launch of a new line of prepared Three Bridges meals, we knew we had to create a trade show booth that allowed attendees to experience the brand rather than just hear about it.
HOW WE SOLVED IT
Anyone can create some old sample booth. But we created a fully immersive and operational restaurant where attendees could sit down at the counter and engage with a chef preparing samples of the products. People could actually eat the meals in a warm environment. Mind you—this wasn’t just a few hot plates. The kitchen had a full sink, convection oven, microwave, food warmers, induction burners, a refrigerator and racks to neatly display all the utensils the chef needed to prepare on the show floor. A chalkboard highlighted the recipes of the day.
Want to know more about how we built an entire kitchen at a trade show? Contact us. We’d love to talk to you.