The Real Costs of Experiential Marketing

Is there a disconnect between your trade show dreams and your budgetary reality? This guide is for you. Discover the new mindset that will transform your work — and your results.

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brand activation tips

Avoid These Epic Fails: Brand Activation Tips for Marketers

Launching a brand activation can be an exciting process — as marketers, we get to explore new and novel ways to reach our base and beyond. However, some marketers lose sight of who and where they are in the process, which can lead to some undesirable results. The Trouble with Tributes When Target opened a store in the New York City’s…

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experiential marketing

‘David Bowie Is’ : 3 Experiential Marketing Takeaways

Last weekend marked the end of the four-month David Bowie Is exhibit at the Brooklyn Museum. A comprehensive traveling exhibition that explored “the creative process of an artist whose sustained reinventions, innovative collaborations, and bold characterizations revolutionized the way we see music,” the Bowie experience has more than a few takeaways for marketing rockstars like you. The Mother of Reinvention…

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