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The True Costs of Trade Shows

From drayage to dismantling, when it comes to breaking down the costs to stage your show — we’ve got you covered.

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Featured Articles

experiential-advertising

Braunstein’s 3 Rules of Experiential Advertising

Advertising is dead. Long live advertising. Especially when it’s experiential in nature and thus “forever agile” and “the last bastion of advertising.” This is according to award-winning creative and futurist Layne Braunstein, Chief Creative Officer at Fake Love, a New York Times company. At a recent TEDxFultonStreet event in NYC, Braunstein outlines three essential premises for experiential practitioners in his…

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experiential-marketing-trends-for-retail

Experiential Marketing Trends in Retail

Are brick-and-mortar retailers dinosaurs destined for extinction? Or are they evolving new consumer-centric experiences? Group Delphi experiential marketing experts weigh-in: “Experiential is becoming much more at play,” says Business Development Executive David Salinger. “Everyone now uses Amazon as a search engine to buy products. The game has clearly been changed on what a seller needs to fill up his or…

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