Tradeshow Services

With the greatest respect for our history and an eye towards a bright future, we are excited to announce that Group Delphi’s tradeshow and events lines of business have merged with Sparks. Sparks is a live + digital experiential marketing agency that specializes in creating human connection — onsite, online, or anywhere.

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In addition to live events, conferences, and tradeshows, Sparks offers a robust suite of virtual event and hybrid solutions. Regardless of the delivery, Sparks creates memorable brand experiences that deepen relationships, inspire action, and build trust.

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The Psychology of Color in Experiential Marketing

Georgia O’Keeffe, never one to shy away from bold colors, once said, “I found I could say things with color and shapes that I couldn’t say any other way.” For centuries, artists have used color, and combinations of colors, to elicit emotions from joy to despair. The same is true in marketing, where a distinct science has evolved around employing…

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Why Core Values Are Your Most Powerful Brand Message

Brands don’t exist in a vacuum. Whether you’re a business with Main St. storefronts or an all-online service, your brand is part of a community. Communities may share geography, or they may not, but what binds them together is a shared set of values. No matter how useful your product or service is, it’s your brand values that drive emotional…

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