Tradeshow Services

With the greatest respect for our history and an eye towards a bright future, we are excited to announce that Group Delphi’s tradeshow and events lines of business have merged with Sparks. Sparks is a live + digital experiential marketing agency that specializes in creating human connection — onsite, online, or anywhere.

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Ready to Get Started

In addition to live events, conferences, and tradeshows, Sparks offers a robust suite of virtual event and hybrid solutions. Regardless of the delivery, Sparks creates memorable brand experiences that deepen relationships, inspire action, and build trust.

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What Can Experiential Marketing Learn from Museum Exhibits?

At first thought, you might not consider experiential marketing and museum exhibition as being part of the same conversation. While they might appear to live in separate, very different worlds, they share a unified goal: to inform and inspire live audiences. In truth, museums have been honing this craft long before trade shows, as we know them, existed, and many…

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The Experiential Museum Makeover

A century ago, Marcel Duchamp signed a urinal “R. Mutt” and put it on exhibit. Not only did he invent the first “readymade” expression of conceptual art but he forever upset what we consider both art and what constitutes our experience of an exhibition. Outrage, naturally, ensued. Though perhaps not as provocative as putting indoor plumbing on a plinth, a…

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