Automation Anywhere

Activation

Automation Anywhere is a company on a mission to revolutionize the way we use bots in the workplace. In 2017, they came to Group Delphi to develop a show-stopping, but very lightweight and portable, space for their domestic and international trade show circuit. The exhibit assets would be traveling to tech conferences around the world —  the exhibit needed to generate social engagement with a design that was both highly-mobile and visually unique against the AV-heavy exhibits that were sure to surround them.

The Book Booth The exhibit design needed to emulate the client-developed theme “How will your story appear on the pages of history?” Enter, “The Big Book” and “The Little Book.” One fit for a 20-foot-by-20-foot space and one for a 10-foot-by-10-foot space. Towering yellow book covers framed pages both static and mobile — telling client success stories, allowing the sales team to demo the technology on an embedded monitor, and inviting attendees to interact and pose within a framed page featuring powerful messages on either side.
The Results Attendees from around the world lined up on the show floor to take photos with the book. At one of their largest shows, SSOW, the space generated an 860% increase in Twitter engagement. It was (and continues to be) a unique way to elevate a low-tech space with a high-tech message: Bots shouldn’t scare you. Bots should free you from the mundane and allow humans to get back to changing the course of history.
The Attention Grabber The books were lightweight, mobile, playful, and engaging at every angle. At some of the smaller shared services shows, the book stood out like an engaging beacon. At the larger tech shows, it was the site of an oversized book surrounded by AV-studded exhibits that stole the attention of thousands. The 2017 response to Automation Anywhere’s industry presence and leadership across all channels was enormous.
“The small space that caused an 860% jump in Twitter engagement. ”

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