Group Delphi had the unique challenge of showcasing two products for Google Daydream’s VR presence at the 2017 Game Developers Conference: Google Daydream (virtual reality) and Tango (augmented reality). Plus, Google’s 19 partnering, and unique, gaming brands and six developer teams required equal representation on the show floor. How do you create brand awareness for Daydream, in a dynamic space while showcasing over 20 other entities? Answer: You create a space that people want to, well… daydream.
“The experience was structured to maximize the flow of the nearly 27,000 GDC attendees”