Group Delphi Leonardo HAI large trade show booth design and exhibit design and fabrication

Leonardo

Exhibit

Leonardo is an Italian aerospace, defense, and technology industry leader with a renowned international presence. In 2018, Leonardo approached Group Delphi to design and build their presence at HAI 2019 — a 120-foot-by-120-foot exhibit at one of the world’s largest (and only) helicopter-focused trade shows.

They needed a space that made a powerful statement in the U.S. market, translating their European experiential program into an experience that captivated North American attendees, kept their helicopters center stage, and put potential buyers in the pilot seat — immersing visitors in their groundbreaking aerospace technology.

The sky is (not) the limit Group Delphi partnered with Italian designer, Thomas Berloffa, to create a space that translated their brand guidelines into an experience that would engage U.S. audiences. The considerations for the exhibit were as big as the space itself: Three helicopters, six meeting rooms, one kitchen, two “invisible” storage areas, one virtual reality training area, a VIP lounge, and more.
Star of the show The show was a success. Contracts were signed for new clients around the world, including Mexico and Japan, with a new opportunity arising to enter the Ecuadorian market for the first time. It was an experience that truly “stole the show” according to attendees and Group Delphi was thrilled to bring it all to life.
Pop the champagne Because of Group Delphi’s proactive approach to planning, we were able to set up the 14,000-square-foot exhibit 24 hours ahead of schedule — setting the stage for a groundbreaking show for the Leonardo team. Crowds gathered around the simulators as demos virtually transported potential buyers into the sky. Onlookers cheered as record-breaking contracts were signed on an elevated stage — sparkling champagne glasses held up in celebration.
“Because of Group Delphi’s proactive approach to planning, we were able to set up the 14,000-square-foot exhibit 24 hours ahead of schedule.”

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