Slack is the cloud-based communication platform that has become a market force since its introduction in 2013. Their mission: To make collaboration easier and increase workplace productivity.

Break Through the Clutter In 2016, Slack chose Group Delphi as an experiential marketing partner for Dreamforce, the award-winning, sold out conference on the latest from Salesforce. Our challenge was to elevate the Slack brand in an over-stimulating environment teeming with visitors from around the world.
A Top 10 Dreamforce Booth Predictive marketing analytics company, Radius, mentioned Group Delphi’s design in their post-show analysis, “Top 10 Booths at Dreamforce 2016.” In it were comments: “The Slack booth, just like their product and brand, was beautiful. The living wall with real plants and wood design made you feel calm, even in the middle of a hectic conference expo floor. The large screen displayed lighthearted cartoons mixed in with customer stories featuring some of the most notable brands on the planet.”
The Living Wall The resulting design was a unique, visually-captivating experience that elicited a reaction from nearly everyone who walked through the exhibit. Center-stage was a living wall lined with plants set on top of a natural wood backdrop. The environment drew visitors in and made them feel comfortable as they spoke with Slack representatives — setting the stage for more in-depth discussion and meaningful connections. The experience caught the attention of thousands throughout the four-day event.
“There wasn’t anything spontaneous or outlandish about Slack’s Dreamforce experience. Just a simple, well-designed space that was open and inviting for attendees to learn more.”
- Radius, "Top 10 Booths at Dreamforce 2016"

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