Toyota Experience Center and Group Delphi corporate environment design and build

Toyota Experience Center

Corporate museum

The Toyota Experience Center (TEC) celebrates the illustrious past of Toyota’s automotive ingenuity in North America and offers an inspiring look into the future of automotive innovation. Group Delphi worked collaboratively with designer Jack Rouse Associates (JRA) to realize Toyota’s vision for a highly interactive, curated journey for both employees and visitors alike.

A Journey Through Time and Space Exhibits in the 44,000-square-foot Toyota Experience Center seamlessly guide guests through the past and into the future. A long, open corridor with cars spaced down a corresponding timeline welcomes visitors into the mobility history galleries. From there, visitors move into the racing gallery where cars are mounted both above and below in a dramatic visual display highlighting Toyota’s high-speed history. Guests are then greeted by an interactive patent wall in a separate environment dedicated to innovation. Transitioning from the past and into an area all about the future of car buying, a 2020 Avalon sits ready to be personalized by passersby.
The Finish Line In late 2019, the Toyota Experience Center officially welcomed in employees, guests, and press from around the world with a ceremony held in one of the first completed areas in the space: a fully-customizable event venue. Interchangeable logo displays, removable floors, and media walls ready to display new content ensures the environment can be easily tailored by Toyota to suit the crowd. The Toyota Experience Center is a monumental tribute to the auto industry leader’s evolution in the U.S. — simultaneously exploring their past and inspiring vision for the future of mobility.
The Moving Pieces Group Delphi’s relationship with Toyota and JRA evolved throughout the two-year production and installation schedule. After our success as the fabricator for a smaller event venue within the larger TEC, we were brought on to lead production through the entire space. In addition to fabrication, we offered design support, created custom media, integrated AV, and consulted on how the built elements could best reflect the overarching story as production progressed.
“After our success as the fabricator for a smaller event venue within the larger TEC, we were brought on to lead production through the entire space.”

Our process is seamless because it’s all in-house.

Imagine what we can create together.

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