Tuthill Fill-Rite


Tuthill has been a storied leader in the manufacturing industry for over 120 years. Their founders (literally) built the city of Chicago brick by brick. (Well, a lot of it, anyway.) In 2010, Tuthill strategically cast its gaze on becoming a top 1-percent manufacturer of fuel and chemical transfer pumps, meters, and accessories. Group Delphi was chosen as the experiential marketing partner to get them there.

A Diverse Audience The goals for the latest, 2016 build were increased functionality, flexibility, memorability, and a consistent sense of “Wow.” The new Tuthill experience was unveiled at the Petroleum Equipment Institute’s (PEI) 2016 conference in Atlanta, Georgia. The fully-realized design was distinctive and easily customized to foster connection with a diverse set of target markets: agriculture, chemical, construction, energy, food and beverage, pharmaceutical, medical, transportation, and utility.
Successfully “Wowed” The success of the build elicited a response from both the president and the Tuthill creative team, who praised Group Delphi for delivering the “Wow” they had hoped for. “Our customers loved the new products. Nobody could say enough good things about the overall look of the booth,” said Michael Donley, Tuthill Marketing Communications Manager. “Our team was thrilled with the look. You clearly knocked that one out of the park.”
Graphics to Draw You in Central to the theme were product interaction and the elevation of the Tuthill Fill-Rite brand as a global manufacturing leader. Oversized, dynamic graphics were mounted above the 20-by-40-foot layout with multiple product engagement stations — drawing visitors into discussion with Tuthill representatives.
“More than 8,000 attendees experienced the new exhibit over the three-day event — connecting directly with the innovative industry leader and the products on display.”

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